PC sales: against the grain of the market, Apple grew again in the 2nd quarter of 2023

2023-07-11 15:01:12

New research firm information Canalys realize that the world market for PCs would already be showing signs of recovery. After two quarters in a row with 30% drops in sales, the sector closed the second quarter of 2023 with a much smaller drop, 11,5% in year-to-year comparison.

Still according to the datanearly 62.1 million PCs were sold in that period, which includes notebooks and desktops. When compared to the previous quarter, we have an increase of 11,9% in sales — a detail that can be interpreted as a sign of a quick recovery for the sector in the second quarter of 2023.

Notebooks account for the overwhelming majority of PCs sold, having closed the quarter with 49.4 million devices — a fall of 9,3% compared to the same period last year. Desktops accounted for a much smaller margin of sales, with 12.6 million units delivered — a drop of 19,3% compared to the second quarter of 2022.

When it comes to the numbers of each manufacturer, the Lenovo remains firm and strong as the market leader, with a market share of 22,9% — although it has suffered a significant drop from 18,1% in year-to-year comparison. A HP comes right behind, with 21,6% (-0.4%), ea Dell a little further away, with 16,6% (-21,9%).

A Applein turn, was the only manufacturer in the Top 5 to present a positive result — effect of the launching of the 15 inch macbook air. According to Canalys, the Cupertino giant closed the second quarter with growth of 50,9% year-on-year comparison, which increased its market share for exact 11%. A Acerfinally, appears in fifth place with a 6,4% of the market (-21.6%).

Another firm that also released its data on the performance of the PC market in the second quarter of 2023 was IDCwhich also gave special prominence to Apple. According to the signaturethe global PC market has shrunk 13,4% year-on-year comparison, which marked the sixth consecutive quarter of decline.

Once again, Apple is the only company to manage to close the period with a positive result, appearing with an annual growth of 10,3%. This performance made market share of the company to increase from 6.8% to 8,6% — enough to secure fourth place on the list.

According to IDC, this improvement in Apple’s performance has to do with the problems in the supply chain caused by the COVID-19 pandemic, which strongly impacted the company’s sales last year. Apple, it is worth noting, had closed the last quarter with a 40% drop in the year-on-year comparison.

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