Last month the tycoon, who has fired more than half of the company’s staff, assured that Twitter was losing 4 million dollars a day.
The platform Twitter has lost 72 of its top 101 advertisers in recent months, coinciding with the billionaire’s purchase of the company Elon Muskaccording to data from the company Pathmatics.
Companies like Zoom, Wells Fargo, Pfizer, Volkswagen, Toyota, Nike y McDonald’s They are among the companies that have paused the purchase of space on the social network, which represents a strong setback for the company, which until at least 2021 obtained 88.7% of its income from .
According to the last annual results report presented in December 2021, before the firm was acquired by Musk, 4,506 of the 5,077 million dollars that Twitter entered that year were through .
The Wall Street Journal reported that to stop this bleeding, those responsible for Twitter are holding meetings with representatives of these companies and have promised them the introduction of new tools.
Musk, who announced two days ago that he will step down when he finds a CEO to run the platform, recently released a payment system for user identity verificationwith the aim of diversifying their sources of income, although the success of the initiative is unknown.
On November 4, the tycoon, who has fired more than half of the company’s staff -according to calculations by various media outlets- claimed that Twitter was losing $4 million a day.
According to Pathmatics, the preferred platform for US companies to advertise products or services, Facebook scored $6.8 billion in revenue from in the third quarter of this year.
They are followed, in this order, by Instagram, TickTok y Snapchat.