2024-01-12 09:50:51
Phillip Morris Maghreb celebrates the Amazigh New Year “Id-Yennayer 2974” on January 13 and 14. On this occasion, PMI will highlight the splendor of Amazigh culture in all its IQOS stores in Casablanca, Rabat and Marrakech.
“PMI in Morocco is excited to share this unique experience and celebrate Amazigh culture and heritage with adult users of our IQOS ILUMA technology,” said Faysal El Kawass, Director of Smoke-Free Products at PMI Maghreb. As such, exclusive offers intended to mark the start of the new Amazigh year are planned. Also, the first customers visiting the stores will be entitled to IQOS ILUMA accessories and personalized gifts with an Amazigh touch by Moroccan artist Yassine Morabit. Adult users could also win exclusive invitations to the IQOS Night “Amazigh”, a memorable evening to the rhythm of “T’Mazight” which will take place on January 19 as well as an item from Yassine Morabit’s collection.
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