“Pink inflation”, when fashion becomes more expensive for women

Every day, to ensure our survival and our autonomy, we need to eat, drink, go to the toilet, sleep, move around… and get dressed. To protect our body from hot, cold, or any other external aggression. Before fulfilling a social and identity role, clothing therefore meets a primary need. But to satisfy him, women have to spend more and more money, unlike men. This is revealed by the NZZ on Sunday: compared to the year 2000, women’s fashion items increased by 6.5%, once morest 0.3% for men’s clothing. Sportswear – a unisex category – is also much less affected.