Planned Parenthood’s political action committee has announced a $600,000 ad campaign targeting Republican Senator Susan Collins of Maine, marking the organization’s biggest ad investment this cycle according to reporting from NOTUS. The targeted spending is part of a broader $47 million electoral push by Planned Parenthood Votes this year, standing as the second-highest amount the group has ever dedicated to elections, as detailed by NOTUS.
This upcoming media blitz zeroes in on Collins’s legislative record, specifically her vote to confirm Supreme Court Justice Brett Kavanaugh, who later supported the high court’s decision overturning Roe v. Wade through the landmark Dobbs v. Jackson Women’s Health Organization decision.
Inside the Maine Ad Campaign and Voter Sentiments
According to NOTUS, one of the primary advertisements already circulating on YouTube features a Maine woman expressing explicit regret over her past support for the incumbent Republican.
“I can’t take my vote back, but I will not make the same mistake twice,” the woman states in the ad, according to NOTUS. “I’m done hoping Susan Collins will do the right thing.”
Planned Parenthood Votes is utilizing these testimonials to energize opposition against Collins, who is up for reelection.
Collins’s Defense and the Broader Political Landscape
Senator Collins has consistently defended her judicial confirmation votes while distancing herself from the ultimate outcome of the court’s jurisprudence. While acknowledging that she disagrees with the Dobbs decision finding no constitutional right to abortion, Collins has maintained her stance on the conservative jurist.
“I do not regret that vote,” Collins told reporters in June, as noted by NOTUS. Her campaign did not immediately respond to requests for comment regarding the $600,000 expenditure.
Collins faces a challenge from Democratic nominee Troy Jackson, who entered the race after the previous nominee, Graham Platner, withdrew following sexual assault allegations—charges that Platner has denied, per NOTUS.
For instance, Planned Parenthood’s Maine Action Fund had previously issued a press release in May 2025 backing Collins, pointing to her historical record on family planning programs, according to NOTUS. However, the national PAC’s current $600,000 investment underscores a sharp escalation in opposition over federal judicial appointments.
Historical Context of Planned Parenthood Spending in Maine
This is not the first time outside groups have heavily invested in Maine Senate contests surrounding judicial nominees. In 2018, prior to Collins casting her vote for Justice Kavanaugh, the Planned Parenthood Action Fund launched a six-figure ad campaign urging her to oppose the nomination, as reported by NOTUS.
The current $47 million national campaign by Planned Parenthood Votes reflects an organizational push to mobilize voters across multiple states. While the Maine buy represents the PAC’s peak expenditure for the current cycle, it trails only historical spending highs for the national entity.
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