2023-10-18 21:01:50
The official podcast of the Knewin Group, Podcast yourselflaunched its new production on October 9th with the participation of Priscilla Cortezze, executive director of corporate and international communications and board member in corporate affairs with local, regional and international experience, leading areas of communication, sustainability and governance of large companies in the Brazil, Latin America and Europe.
The interview brought to the public his academic and professional trajectory, as well as the main topics that are trending on the boards of organizations such as Febraban, Aberje, ABBI, ABA, Amcham, Conselho Empresarial Brasil Estados Unidos, MaisUnidos, Volkswagen Group Foundation and Citi Foundation.
Priscilla has on her CV relevant positions in large companies, including Chief Editor at Motor Press; Senior Account Director, at FSB; Head of Public Relations, Image and Citizenship, at Microsoft; Public Affairs & Government Affairs Officer at Citi; Board Member, Director Communications and Sustainability Brazil and South America and Head Corporate & International Communications at Volkswagen, which is why he accumulates experience in the area of communication and addresses his strategic vision on how to make the communication structure (internal and external) a fundamental part of the business plan. corporate business.
The episode also features communication projects and actions that generated significant results for society and the role of communication in reputation management, as well as possible actions to manage the reputation and image of companies, brands and spokespersons.
Finally, the interviewers, Gabriel Tripodi and Camilo Manfredi asked the professional about her future analysis of the potential of communication areas in companies, ending with tips and advice for students and new professionals in the area who wish to enter the market seeking prominent positions.
The interview is now available on Site, YouTube e Spotify and can be checked at any time using the means available.
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