2023-12-17 23:05:00
The Hangzhou Marathon kicked off yesterday, and the agglomeration effect of events in the post-Asian Games era has released huge dividends
Daily Business News: The 2023 Hangzhou Marathon kicked off yesterday morning at the Hangzhou Huanglong Sports Center. Nearly 30,000 runners from about 20 countries and regions used running to convey confidence and optimism and meet good expectations together.
After fierce competition, Chinese player Wang Hongwei won the first place in the men’s marathon with a time of 2 hours, 15 minutes and 03 seconds; in the women’s marathon, Chinese player Xia Yuyu won the first place with a time of 2 hours, 30 minutes and 44 seconds.
Recently, a number of major international events have settled in Hangzhou, which also means that the huge dividends of the “post-Asian Games era” are constantly overflowing.
“Conspicuous bags” appear frequently
There are more and more people running horses around
Runner Olivia said she became interested in marathons because she met a runner in 2010 who has run extreme marathons such as the Antarctic Marathon and the Sahara Desert around the world. “Under his influence, I slowly started running, and I also gained a certain understanding of marathon sports. I felt that this was a sport that challenged the limits.”
In Olivia’s eyes, there were not as many domestic marathons as there are now. “There are not that many people participating in horse racing. There is no need to draw lots for marathons. Nowadays, there are many people starting to run marathons, and some trainings are more systematic and professional. I will also go to different cities to experience different city marathons.”
“This is my first year to sign up, and I didn’t expect that I won the lottery.” Mr. Yang, who was wearing a long coat, participated in a marathon for the first time. “I used to ride bikes and climb mountains. I ran two or three kilometers in the park at most.” Forget it, this is my first time trying to run a marathon. I want to be a ‘conspicuous bag’ and hope to contribute some joy to this year’s marathon.”
Not only accurate push
Can better promote experiential consumption
Nearly 30,000 people participated – in an era where traffic is king, huge flow of people is the basis for tapping dividends, so those talents attracted to Hangzhou by the event are the protagonists, and this is a “pure” dividend group.
According to the official historical statistics of the Hangzhou Marathon, among the Zhejiang horse racing enthusiasts, more than 46% of the runners have an upper-middle-level consumption level. People aged 39 to 48 account for the highest age group in the full marathon and half marathon, accounting for 42% and 33% respectively. Middle-aged people prefer full marathons, with a male to female ratio of about 4:1, while young people prefer half marathons, with a male to female ratio of about 7:3.
In addition, the Horse Expo held before the game accurately pushed the traffic of the event. On-site, interactive booths provide a full range of services for the exhibition experience.
Xiang Chao, marketing manager of Almeson Soothing Cream, said: “This is the first time we have participated in the Horse Expo. Our products are included in this year’s entry package. On the afternoon of the first day alone, more than 200 horse racing enthusiasts came to experience it. Our products can be more accurately pushed to sports people, allowing them to experience them personally, and also allow us to learn about room for improvement at the first time.”
Fa Wenyi, Operations Director of Wuxi Aipaomao Intelligent Technology Co., Ltd., said: “This is the third time we have participated in the Horse Expo. We are all partners in Beijing, Shanghai, Guangzhou, Wuhan, and Wuxi Marathon. Our products are very experience-oriented. If we only When selling on the platform, you actually don’t have your own actual experience, so at the Horse Expo, we can let users experience it in person and drive publicity and promotion.”
A number of major international events have settled in Hangzhou
The huge dividends in the “post-Asian Games era” are constantly overflowing
The 2023 Badminton World Tour Finals, the 2023 FIVB Women’s Volleyball Club World Cup, and the 2023 Hangzhou Marathon will also start. Recently, a number of blockbuster international events have settled in Hangzhou, which also means that “the future” The huge dividends of the “Asian Games Era” are constantly overflowing.
It is reported that the Hangzhou Municipal Government has signed a memorandum of cooperation with a number of international sports organizations. In the “post-Asian Games era”, it will gradually establish a “game” and “meeting” system that matches the world’s first-class cities, and continue to amplify the “Asian Games effect”, thereby Create a “strong competition province”.
Zhang Yadong, deputy director of the Zhejiang Provincial Sports Bureau, said, “In the post-Asian Games era, we will deepen sports reform, improve sports public services, and promote the long-term development of sports; we will be committed to cultivating and introducing more top international events and giving full play to the gathering of events. effect and enhance the city’s international influence; we are also committed to combining the construction of a strong sports province with the creation of a strong sports province, using events as a carrier to improve the quality of the city and enrich citizens’ lives.”
According to Liu Yang, professor of physical education at Hangzhou Normal University and secretary-general of the Sports Industry Committee of the Zhejiang Chamber of Commerce and Industry, as the first large-scale mass sports competition in the post-Asian Games era, there are many opportunities for practitioners in the sports industry. Dedicated to serving the sports industry. “This actually means that in the process of building Hangzhou into a competition capital, it will create a lot of direct jobs and direct demand for the sports industry.”
“Actually, there are many outstanding sports companies in Hangzhou that are ‘out of the circle’, and the hosting of large-scale events has also allowed the world to see our ability to host events.” Liu Yang believes that the continuous introduction and settlement of large-scale events has also created opportunities for Hangzhou sports companies and the world Building bridges with sports organizations.
Source: Daily Business Daily Author: Reporter Wang Xiaojun Mao Yuxiwen/Photograph Editor: Chen Dong
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