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Page 1 to 6: Start pages | Page 7 to 11: Isabelle Calmé and Marion Polge – Introduction | Page 13 to 23: Adama Ndiaye – Case 1 – Tiva | Page 24 to 43: Isabelle Calmé – Case 2 – Kuroneko Media | Page 44 to 60: Séverine Ventolini, Valérie Bordeaux and Isabelle Calmé – Case 3 – Beauty and Chard | Page 61 to 74: Emmanuelle Reynaud and Godefroy Reynaud – Case 4 – Pymac | Page 75 to 94: George Aboueldahab and Léa Baileche – Case 5 – AOGreen | Page 95 to 107: Mireille Héral – Case 6 – Atelier Chatersèn | Page 108 to 119: Virginie Gallego-Roquelaure and Ludivine Adla – Case 7 – Keranova | Page 120 to 135: Ysé Commandré and George Aboueldahab – Case 8 – Linkinfarm | Page 136 to 152: Ysé Commandré and Yannick Bardie – Case 9 – Karyon | Page 153 to 170: Bénédicte Aldebert and Amandine Maus – Case 10 – Clever Beauty | Page 171 to 187: Éliane M.-F. Moreau – Case 11 – Boutique Alexandre | Page 188 to 207: Véronique Bessière and Éric Stéphany – Case 12 – Naïo Technologies | Page 208 to 225: Émilie Lanciano and Séverine Saleilles – Case 13 – GRAP | Page 226 to 239: Marion Polge – Case 14 – CDandLP | Page 240 to 253: Marion Polge – Case 15 – Doctolib | Page 254 to 267: Véronique Csanyi-Virag – Case 16 – Café Joyeux | Page 268 to 286: Marie Gomez-Breysse and Christelle Siddi – Case 17 – La Ruche | Page 287 to 295: Bibliography | Page 298: End pages.
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#Practicing #entrepreneurship #business #cases #Dunod #Business #cases
Practicing entrepreneurship in 17 business cases (Dunod “Business cases”, 2023)
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