2023-11-14 06:00:31
“Prepared on site”: the new label for catering
The “prepared on site” label emerges as a response to the limits of the “homemade” label. According to Olivia Grégoire, who spoke to professionals on Monday November 13, 2023, “ the objective is simple: guarantee more fairness to restaurateurs, guarantee better information to consumers ». This initiative aims to clarify what a dish prepared in a restaurant kitchen actually means, by eliminating the ambiguities and exceptions that have tarnished the reputation of the “homemade” label.
The implementation of this label will not be abrupt. It will temporarily coexist with the “homemade” label, allowing a smooth transition for restaurateurs and customers. “ But only for a while », Specified the minister. This temporary coexistence is crucial in order not to “rush” the profession, while preparing the ground for full adoption of the new label.
What will the “prepared on site” label mean?
The definition of “prepared on site” is at the heart of the concerns. Olivia Grégoire insists on the need for a clear and applicable definition, unlike the numerous exceptions which have made the “homemade” label difficult to apply. This clarification aims to establish a reliable and understandable standard for both restaurateurs and customers.
To ensure this clarity, a work of reflection has been launched, involving players in the sector. The idea is to achieve effective implementation in the coming months, with particular attention paid to the issues and implications of this change.
Catering: the new label tested during the Olympic Games?
An experiment with the “prepared on site” label is planned, potentially in Île-de-France, during the Olympic and Paralympic Games. This period represents a unique opportunity to highlight French know-how and gastronomy, while testing the effectiveness and reception of the label.
Bruno Le Maire, Minister of the Economy also present at the conference of catering professionals, underlines the importance of these Games for this transition in the catering sector. “ These Olympic Games must also be a showcase of gastronomy, know-how and the French art of living. We have to be the best hosts possible and that’s up to you. »
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