2024-02-22 16:51:35
The collaboration between Borussia Dortmund and the PRIME brand of influencers KSI and Logan Paul in terms of hydration is now official.
The BVB published a photo of its players with the recent PRIME drinks, a special model in the colors of the “Yellow Wall”. Created in 2022 by American influencers, the brand continues to grow and it is now in the world of football that it is setting foot.
The innovative company therefore has the opportunity to expand its fanbase, which already includes more than 53 million people, thanks to one of the most followed teams in the world. Carsten Cramer, marketing director of the BVB, declares: “BVB is very excited and proud that two ambitious brands have joined forces. PRIME is an emerging brand with popular products, especially for young people – an important target audience for BVB to demonstrate its continued growth. »
A vision shared by Logan Paul: “PRIME’s exponential growth has been truly remarkable, and none of this would be possible without visionary partners like Borussia Dortmund. We are delighted to partner with such a prestigious and successful sports club. »
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