2023-06-26 11:51:46
While Egypt periodically receives international stars and celebrities, described as a “normal scene,” the visit of Pep Guardiola, coach of the English Manchester City team, caused a wide echo in Egypt, and a remarkable celebration, amid calls to take advantage of this important visit to stimulate tourism, but how does Egypt succeed? in that?
Guardiola in the Museum of Civilization
Tourism and media experts are calling for these visits to be highlighted in the international media, and to communicate with celebrities before they come to Egypt, to plan a perfect trip, and to make unforgettable memories that later turn into invaluable free publicity.
Guardiola had arrived on Saturday morning, accompanied by his family, at Luxor Airport in southern Egypt to complete a “special visit” that he started a few days ago and included the pyramids in Giza and the National Museum of Civilization.
The famous Spanish coach visited the Karnak Temple and the Valley of the Queens in Luxor, and he is scheduled to visit the Abu Simbel temple in the far south of Egypt.
Guardiola’s visit to Egypt comes after achieving the historic treble and winning the English Premier League, the FA Cup and the European Champions League, according to a statement by the Egyptian Ministry of Tourism and Antiquities.
Tharwat Ajami, head of the Luxor Chamber of Tourism, told Asharq Al-Awsat that “Guardiola’s visit was not optimally invested in the media for many reasons, including that the man himself refuses to make any media interviews in order to enjoy the trip and preserve his family’s privacy, which could have been remedied if he had It was agreed with him in advance to hold at least one meeting or press conference as a compromise.
Guardiola, who is one of the best coaches in the world, took over Manchester City in 2016, winning the English Premier League 5 times. Guardiola also won the League Cup 4 times with Manchester City, the Charity Shield Cup twice, and the FA Cup twice, in addition to finally winning the European Champions League.
The media expert, Dr. Sami Abdel Aziz said that “the tourism administration in Egypt is credited with respecting Guardiola’s privacy, who did not want to disturb his family, but this does not preclude that it is possible to maximize the benefit from his visit by sharing his photos among the tourist destinations on various social media in different foreign languages, as well as the international media.”
In Aswan, the international Tik Toker “Robinson” is currently present within the program of his visit to Egypt, which included the Grand Museum in Giza, and also included the performance of a number of dances that he is famous for with Egyptian citizens in a number of restaurants and open places, as well as his dance with Nubian children in Aswan, which are the dances that It received great interaction on Tik Tok.
Dr. Bassam Al-Shamaa, a tourist guide expert, who was the private guide for a number of American cinema celebrities during their visits to Egypt, such as Charlize Theron and Julia Armond, said, “Celebrities must be specially invited with a private plane, and an intensive and well-prepared program must be prepared so that we invest every minute of their presence on the soil.” In this case, we have the right to do photo sessions and media interviews.
He added to Asharq Al-Awsat: “It is also necessary to take celebrities to an Egyptian house and introduce them to the current society so that their impression is not just an ancient history, and he pointed out that it is possible to invite celebrities and geniuses from children around the world and not be satisfied with adults only.”
On Friday, the Manchester City club coach visited the National Museum of Egyptian Civilization in Fustat, accompanied by his family members, on the sidelines of his current presence in Egypt to spend part of his summer vacation there and visit a number of tourist and archaeological sites in Cairo, Luxor and Aswan.
This was considered by Dr. Ahmed Ghoneim, CEO of the Museum Authority, as “sending a positive image of the Egyptian tourist destination.” It also makes the museum an essential interface in the various tourism programs.
During his visit to the museum, according to a statement by the Egyptian Ministry of Tourism and Antiquities, Guardiola toured the museum, which included the central exhibition halls to learn about unique archaeological holdings that tell the history of Egyptian civilization throughout the ages, the Royal Mummies Hall, and the Egyptian Textile Hall.
Guardiola expressed his happiness with this tour, and his admiration for the museum’s holdings, and the archaeological treasures it contains that reflect the Egyptian civilization.
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