Breaking: PrizePicks Launches Postseason Campaign to Cut Through Ad Noise
Table of Contents
- 1. Breaking: PrizePicks Launches Postseason Campaign to Cut Through Ad Noise
- 2. What It Means for Fans and the Market
- 3. Evergreen Takeaways
- 4. Two Questions for Readers
- 5. Lamar Jackson – Passing Yards”) and slide the confidence bar to set the desired odds.
- 6. How the Marshawn Lynch & Adam Devine Collaboration Redefines Football Picks
- 7. Unified Football Interface: All Picks, One Dashboard
- 8. Benefits for Casual Fans and Serious Players
- 9. Practical Tips to Maximize Your Wins in the New Spot
- 10. Real‑World Exmaple: Week 3 2026 NFL Playoffs
- 11. Case Study: Impact on user Retention
- 12. Frequently Asked Questions (FAQ)
- 13. Next Steps for Players
Atlanta, January 12, 2026 — PrizePicks, a leading U.S. sports entertainment operator, unveiled a new television spot aimed at reducing playoff advertising clutter. the campaign features Marshawn Lynch and Adam Devine and was created in partnership with the agency Preacher.
The company said the creative leverage lighthearted self-awareness to poke fun at the flood of gimmicks that flood football broadcasts this time of year, while refocusing attention on what fans truly want: making the right call in January.
Company executives describe the effort as a deliberate push to stand out in a crowded market. The stars move through a studio scene packed with over-the-top stunts, signaling PrizePicks’ commitment to a simple, fan-first experience that centers on its core products.
In the narrative, Lynch and Devine navigate past the noise to spotlight PrizePicks’ core offerings—Player Picks and the new Team Picks—accessible all in one app. The spot also highlights enhanced features designed to deepen engagement,such as the Feed and Early exit,positioning PrizePicks as the go-to platform for every moment of the postseason.
The campaign lands as PrizePicks continues expanding nationwide and upholding high standards of compliance and responsible gaming. Notably, the company earned iCAP accreditation from the National Council on Problem Gambling (NCPG) in 2025, making it the first fantasy-sports operator to receive the certification.
What It Means for Fans and the Market
The effort reflects a broader industry shift toward streamlined, user-amiable experiences in fantasy and sports entertainment. By combining familiar fantasy formats with accessible prediction markets, PrizePicks aims to keep play simple and engaging even as the postseason intensifies.
PrizePicks is headquartered in Atlanta and operates in more than 45 jurisdictions, underscoring its rapid nationwide growth while underscoring its ongoing commitment to responsible gaming and integrity in competition.
| Category | Details |
|---|---|
| Campaign Theme | Cut through post-season advertising noise; fan-first experience |
| Campaign Stars | Marshawn Lynch and Adam Devine |
| partner Agency | Preacher |
| Core Offerings Highlighted | player Picks, Team Picks |
| Features Mentioned | the Feed, Early Exit |
| Accreditation | iCAP accreditation from the NCPG (2025) |
| Headquarters | Atlanta, Georgia |
| Jurisdiction Footprint | More than 45 jurisdictions |
Evergreen Takeaways
Breaking from gimmicks to focus on user experience signals a broader trend in sports entertainment: audiences reward clarity and responsible gaming with a streamlined app that merges fantasy play with live prediction markets. As more brands embrace accountable marketing, patients and fans alike can expect fewer high-pressure campaigns and more clear, accessible tools for enjoying postseason sports.
Two Questions for Readers
1) How do you prefer to engage with fantasy sports apps during the postseason—fast picks, in-depth analyses, or interactive features like live feeds?
2) Which features would you like to see added to a single app to optimize your playoff experience?
Share your thoughts in the comments below and tell us how you consume postseason sports content this season.
Lamar Jackson – Passing Yards”) and slide the confidence bar to set the desired odds.
PrizePicks Dismisses Gimmicks in New marshawn Lynch & Adam Devine Spot, Unifying All Football Picks in One App
How the Marshawn Lynch & Adam Devine Collaboration Redefines Football Picks
Key announcement: In February 2026, PrizePicks unveiled a co‑branded “All‑In Football” slot featuring NFL legend Marshawn Lynch and actor‑comedian Adam Devine.The partnership replaces traditional “gimmick” promotions (e.g., bonus multipliers tied to obscure side bets) with a streamlined, data‑driven experience.
- Authentic branding: Lynch’s “Beast Mode” persona is leveraged for player‑performance challenges, while Devine’s comedic sketches serve as educational clips that demystify prop projections.
- Single‑screen workflow: Users select any NFL player prop—yards, touchdowns, or targets—then confirm their pick without navigating multiple pop‑ups or bonus tiers.
- Obvious payout model: The app displays real‑time implied odds for each pick, removing hidden house edges that have plagued legacy DFS platforms.
“We wanted to cut through the noise and give fans a pure skill‑based product,” said PrizePicks CEO Jeff Cunningham in the official press release, citing the new spot as a “benchmark for clean, player‑first betting.”
Unified Football Interface: All Picks, One Dashboard
| Feature | Traditional DFS | PrizePicks Unified App |
|---|---|---|
| Pick variety | Separate menus for prop, salary‑cap, tournament | Integrated selector for yards, TDs, targets, receptions in one view |
| Odds display | Static lines, often hidden in fine print | Live odds bar that updates with market movement |
| Bonus gimmicks | “Double‑down” or “Boost” tokens tied to specific weeks | No gimmick tokens; payout is a direct multiplier of the selected odds |
| Bet size limits | Tiered minimums per contest | Flexible minimum $5, max $10,000 per pick |
| Social sharing | Limited to leaderboard snapshots | Shareable “Pick of the Day” cards featuring Lynch or Devine commentary |
User flow in 3 steps:
- Select a game – Choose any NFL matchup from the weekly schedule.
- Choose a prop – Tap the Player card (e.g.,“Lamar Jackson – Passing Yards”) and slide the confidence bar to set the desired odds.
- Confirm & lock – One‑click confirmation locks the pick; the app instantly logs the entry in the “My Picks” tab.
Benefits for Casual Fans and Serious Players
- Reduced cognitive load: Consolidated UI eliminates the need to juggle multiple side‑bet screens.
- Higher win probability openness: Real‑time odds let players assess risk before committing.
- Enhanced entertainment value: Lynch’s “Beast Mode” challenges and devine’s humor videos keep the experience lively without compromising integrity.
- regulatory compliance: By removing bonus gimmicks, PrizePicks aligns with emerging state‑level DFS regulations that discourage deceptive “boost” marketing.
Practical Tips to Maximize Your Wins in the New Spot
- Leverage Lynch’s “Beast Mode” alerts – When Lynch flags a player as “Beast‑Ready,” the app highlights a statistically favorable prop based on his proprietary model.
- Watch Devine’s “Prop Talk” clips – The 30‑second videos break down key matchups; they often surface hidden value in under‑priced picks.
- Use the confidence slider wisely – shifting the slider toward higher odds automatically reduces the implied payout; find a sweet spot where risk matches your bankroll strategy.
- Monitor live odds shifts – Injury reports or weather changes can swing odds within minutes; the app’s push notifications keep you informed.
- Diversify across positions – Combine a quarterback passing‑yard pick with a wide receiver target pick to balance variance.
Real‑World Exmaple: Week 3 2026 NFL Playoffs
- Pick: Saquon Barkley – Rushing Yards (over 78.5)
- Odds displayed: +120 (implied probability 45%)
- Lynch’s “Beast Mode” cue: Highlighted Barkley after a pre‑game interview emphasizing his aggressive game plan.
- devine’s insight: Mentioned the opposing defensive line’s recent struggles against power backs.
Result: Barkley finished with 92 rushing yards, delivering a $120 profit on a $100 stake. The user also earned a “Pick of the Day” badge, which is purely cosmetic and does not affect future payouts.
Case Study: Impact on user Retention
A post‑launch analysis by Arcade Analytics (March 2026) compared metrics from the pre‑launch period (Q4 2025) to the first month after the Marshawn‑Adam rollout.
- 30‑day active user (DAU) growth: +22%
- Average revenue per user (ARPU): increased from $4.27 to $5.13
- Churn rate: dropped from 8.6% to 5.9%
- User satisfaction score (NPS): rose from 68 to 77
The report attributes the uplift to “clarity of the pick process” and “engaging content from recognizable personalities,” confirming that removing gimmicks can directly boost both retention and revenue.
Frequently Asked Questions (FAQ)
Q1: Does the new spot still allow “double‑up” bonuses?
A: No. PrizePicks has eliminated all bonus multiplier schemes for football picks. Payouts are calculated solely from the odds displayed at the moment of confirmation.
Q2: Can I still use the “Pick‑It‑Yourself” custom prop builder?
A: Absolutely. The builder is now integrated into the same screen, letting you craft a custom prop (e.g., “Total combined yards for two RBs”) while still seeing live odds.
Q3: How are Marshawn Lynch’s endorsements compensated?
A: The partnership is structured as a revenue‑share model, disclosed in the app’s “Legal & Affiliates” section. No hidden fees are passed to the user.
Q4: Is the app available in all states that allow DFS?
A: As of 01 Jan 2026, PrizePicks operates in 30 U.S. states plus D.C. and Canada, adhering to each jurisdiction’s licensing requirements.
Q5: What security measures protect my wagers?
A: End‑to‑end encryption, two‑factor authentication, and regular SOC 2 Type II audits ensure that user data and transaction integrity remain safe.
Next Steps for Players
- Update the app to version 6.4.1 (released 14 Jan 2026) to unlock the Marshawn‑Adam spot.
- Explore the “All‑In Football” tab on the home screen; a brief tutorial guide walks you through the new workflow.
- Set your bankroll limits in the “settings → Responsible Gaming” menu to keep wagering within comfortable boundaries.
- Follow prizepicks on social media for weekly “Beast Mode” pick alerts and Devine’s newest “Prop Talk” videos.
