2023-09-19 09:39:34
Photo: Haleon
The global prevalence of gingivitis is currently reported to be up to 90%.1 Although not all gingivitis develops into periodontitis, almost all periodontitis begins with gingivitis.2,3 To prevent gingivitis from developing into periodontitis, In the case of inflamed gums, changing oral hygiene behavior is an important factor. The treatment of plaque-induced gum problems can be supported by those affected themselves with an adequate toothpaste. The new Parodontax Gum Active Repair toothpaste was specially developed for plaque-induced gum problems. It features the proven Parodontax ingredient with 67% sodium bicarbonate and targets the cause of gum problems by removing plaque 4 times more effectively than a toothpaste without sodium bicarbonate. In this way, it supports the gums in their regeneration.
Healthy gums with the proven effect of Parodontax
A randomized, blinded, 6-week clinical trial compared 67% sodium bicarbonate toothpaste with traditional fluoride toothpaste. Included were 110 subjects between the ages of 18 and 65 with mild to moderate plaque-induced gingivitis who received professional teeth cleaning at the start of the study. Then clean
The test subjects brushed their teeth twice a day with the assigned toothpaste for 6 weeks and were examined after day 3 and in weeks 1, 2 and 6. To record the amount of plaque and the state of gum health, the following parameters were determined: MGI (Modified Gingivitis Index), BI (Bleeding Index) and TPI (Turesky Plaque Index).4 The result: The sodium bicarbonate toothpaste showed a Significant reduction in mean bleeding sites, BI and MGI at each time point from week 1 compared to traditional fluoride toothpaste.4 Study results show that daily toothpaste with unique Parodontax technology promotes healthier gums starting from week 1.* ,4
Less salty thanks to flavor-enhancing technology
The previous Parodontax formulation has been further developed and optimized with taste-improving technology. The new sodium bicarbonate toothpaste with taste-improving technology also supports patient compliance. With a mix of carefully selected flavor ingredients and a creamy note in the flavor profile, it tastes less salty. Brushing your teeth with the new Parodontax Gum Active Repair becomes a pure and long-lasting freshness experience.
Parodontax Gum Active Repair promotes healthy gums that surround the teeth tightly and tightly. The combination of active plaque fighting and improved taste makes the toothpaste unique. Parodontax Gum Active Repair will be available in stores from October 1, 2023 at a price of €6.99 (RRP).
In addition to the new Parodontax Gum Active Repair toothpaste, a new mouthwash for daily oral hygiene will also come onto the market: The Parodontax Active Gum Care Repair mouthwash will also be available from October 1, 2023, at a price of €4.49 (RRP).
* after a professional teeth cleaning when brushing your teeth twice a day compared to a conventional toothpaste
1 Petersen PE, Ogawa H. Strengthening the prevention of periodontal disease: the WHO
approach. J Clin Periodontol 2005; 76: 2187-2193.
2 Könönen E et al. Periodontitis: A multifaceted disease of tooth-supporting tissues. J Clin Med
2009; 8: 1135.
3 Lang N et al. Gingivitis as a risk factor in periodontal disease. J Clin Periodontol 2009; 36(10): 3-
8.
4 T208175 (2021) Clinical study report, GSK data on file.
Quelle: Haleon
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