2023-10-18 08:40:42
October 18, 2023 at 10:40 a.m. by Thomas
PSG generates large revenues from its sponsors, particularly those on jerseys. But these recipes depend a lot on the stars who are on the team.
It is a weakened sector, we learn The team this Wednesday, with the departures of the two South American locomotives, Lionel Messi and Neymar. Like crypto.com cited in the subject, PSG sponsors would consider continuing their commitment with the capital club. Sponsorship is, however, a particularly favorable area for Paris Saint-Germain, since it is the one which in football, earns the most from commercial partnerships.
Sponsors represent 58% of PSG’s turnover
This is according to the last known figures for 2022, at the time Lionel Messi and Neymar were still playing in the Parisian jersey. Thanks to its thirty or so brands associated on a more or less large scale, the club generates revenues of 383 million euros on this accounting line. This naturally matters, even to the point that it represents more than half (58%) of the total turnover produced, excluding operations on the transfer market.
A sector undermined by the departures of Messi and Neymar?
Only four other clubs manage to earn more than 300 million euros gross from commercial collaborations and only ten earn half or more of PSG. With its two major sponsors alone, PSG claims with Qatar Airways the second most expensive sponsor on a jersey and Nike, the fifth among equipment manufacturers. Should PSG measure the ratio of what the departures of Messi and Neymar could possibly cause in losses, versus the weight of each on the payroll at the time? The fact is that here PSG could well lose its leadership.
The 15 football clubs that earn the most from their sponsors
1. Paris SG = 383 M€
2. Bayern Munich = 378 M€
3. Manchester City = 373 M€
4. Real Madrid = 318 M€
5. Manchester United = 309 M€
6. FC Barcelona = €284 million
7. Liverpool = 275 M€
8. Tottenham = €215 million
9. Chelsea = 209 M€
10. Juventus = 194 M€
11. Borussia Dortmund = €174 million
12. Arsenal = 167 M€
13. Atlético de Madrid = 108 M€
14. Inter Milan = 87 M€
15. AC Milan = 87 M€
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