2023-10-06 20:07:59
In recent weeks, Théo Francken, Vincent Van Quickenborne and Conner Rousseau have been singled out for a drunken evening and inappropriate behavior. What public health message do they send? How do they orchestrate their communication to justify themselves?
For their image, these behaviors are far from positive. First of all, because they would trivialize alcohol consumption, according to Doctor Thomas Orban, general practitioner and alcoholic: “I am frightened to see these politicians no longer seem to have political greatness. Politics is a mission to serve the people, it is hard and imposes itself on them 24 hours a day. We cannot expect this type from them behavior and even less so that they justify it by trivializing it.”
After their respective incidents, these politicians tried to justify themselves. Difficult to find effective communication to restore their image.
“This is an attempt to explain that this can happen. In terms of communication, the important thing is to have a clear, unambiguous message, to be transparent. And, above all, to have empathy, sincerity and authenticity”explains Julien Radart, communications expert at Akkanto.
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