Is it just us, or has January felt about a hundred days long? Somehow, we’re still not through the first month of 2026, and between dried-out skin and hair, and all the extra hours spent stuck inside, it’s starting to wear us down.
Enter: these helpful finds to get us through the winter slog. Shop TODAY editorial director Adrianna Brach braved the cold and snow to showcase some of our timely product favorites in Studio 1A. From a rotary grater to make meal prepping a breeze to a color-changing primer that transforms to match your skin tone, these products have brightened up some otherwise dull days for us this season — and we hope they’ll help make your life a little easier right now, too.
In need of a mid-winter pick-me-up? Keep scrolling to shop these Amazon bestsellers for the month of January.
Amazon January bestsellers seen on TODAY
Table of Contents
- 1. Amazon January bestsellers seen on TODAY
- 2. More Amazon bestsellers for winter
- 3. Meet the experts
- 4. How do you add Shop TODAY as a Preferred Source on Google?
- 5. How we chose
- 6. What are the key differences and benefits of Purse Gummy solid perfume compared to traditional liquid perfumes?
- 7. Purse Gummy, Erborian CC and More: Your Guide to Trending Beauty Must-Haves
- 8. Decoding the Purse Gummy Phenomenon
- 9. Erborian CC Cream: The Multi-Tasking Marvel
- 10. Beyond the Hype: Other Trending Beauty Finds
- 11. Real-World Results: A Personal Experience with Erborian CC Cream
- 12. Finding What Works for You
This time of year brings about a lot of beauty pain points, like redness and drynessbut we found the K-Beauty product that’ll give your face a flawless base. It comes out green, but stick with us — like magic, the CC cream cancels out redness and actually adjusts to match your skin tone! With effective ingredients like tiger grass, glycerin and SPF 25, this multitasker will replace multiple steps in your morning routine and have you looking your best with or without foundation.
Dry winter air, hair dyes and heat styling can wreak havoc on hair. If your mane feels more like straw than strands right now, you need to try this under-$10 treatment. It contains protein extracts and collagen that conditions and strengthens with results that can last weeks, per reviewers.
“It replaces your conditioner step, so you just work the hair mask through wet hair after your shampoo, give it five to 20 minutes and rinse out,” Brach instructs. “Just note that it’s super effective, so you should avoid the root area to skip any unwanted greasiness.”
Want to make prepping food faster, more fun and, most importantly, safer? This dishwasher-safe kitchen gadget includes three blades to grate, shred and cut through cheese, veggies, fruits and more.
“Add whatever you’re shredding to the top and simply crank the handle. Your hands never come near the blade, thanks to the top loading device and stopper,” explains Brach. “The suction at the bottom also ensures that this won’t slide around your counter.”
Deep grooves, abrasions and discoloration are all signs it’s time to replace your cutting board. If you’re due for an upgrade, this durable, dual-sided board that doesn’t absorb odors or flavors is a great alternative. Per the brand, one side is food-grade, 99.9% pure titanium for cutting meat, and the other side is made of PP material for vegetables and fruit.
Is there anything more annoying than your purse slipping off your coat shoulder in winter? To stop the slipping, Brach likes these grippy, peel-and-stick “purse gummy” strips, which adhere to the underside of your bag strap and create friction. Per the brand, the strips will adhere to almost any strap, from grocery totes to diaper bags and even leather handles, sans-damage.
While cashmere sweaters often cost hundreds of dollars, we found a cashmere, anti-pill acrylic and poly-blend option that’s under $40. Brach raves that it feels luxuriously soft to the touch and is super warm.
“I like that it’s more elevated than your average crewneck because of the polished collar, ribbed cuffs and hem… and it pairs perfectly with jeans, leggings, slacks, you name it,” Brach says. “Some reviewers say that it runs oversized, so if you want it to be a bit more fitted you might want to size down.”
More Amazon bestsellers for winter
We all know the hack to staying warm in the winter is layering, and this top is the perfect piece to add warmth without the bulk. Available in 28 vibrant colors, it’s easy to find one that fits your style and even easier to fall in love with its buttery-soft material.
In 2026, razor bumps are out… and smooth, hydrated skin is in! This oil takes the stress out of shaving, helping your razor glide for a closer shave. Unlike traditional shaving cream, it lets you see exactly what hairs you are shaving while leaving you skin hydrated and soft. And of course, like all Tree Hut products, it’s available in a range of fabulous scents.
If you’re tired of traditional hand sanitizers that dry your skin and smells like alcohol, this one is for you! MMore than just a sanitizer, it doubles as a serum formulated with Centella asiatica, green tea extract and vitamin B5 to hydrate your skin rather than stripping it. It’s tough on germs, but soft on your skin and on your nose, with five floral, sweet scents to pick from.
While we’re still short on daylight hours, you don’t have to strain your eyes to see in the dark. Grab this portable, clip-on reading light and you’ll never have to stress about keeping your partner up in bed or using your phone flashlight to see the menu in a dimly-lit restaurant again.
Are you hip to the triangle scarf trend? The accessory is the perfect finishing touch to add a bit of polish and warmth to your winter outfits, and looks great wrapped around your head, tied around your neck or draped over your shoulders.
Let’s be honest, who has time to shred chicken these days? Make your meal prep and weeknight dinners one step easier with this chicken shedder, designed to give you the perfect strips for salads, drips, wraps and more. It’s BPA-free, dishwasher-safe and helps cut down on unnecessary time in the kitchen.
Still on the hunt for a pair of leggings that’s squat-proof, cozy and not see-though? Over 60,000 Amazon customers have tried these, which have pockets and tummy control to keep you and your belongings secure.
This zip-up hoodie is the ultimate cozy layer for walking the dog or lounging inside this winter. It’s got a generous length that gives you warmth and coverage through the hip and thigh regions.
Dr. Groot makes one of our favorite hair treatmentsso when I found out the brand has a new launch out to tackle buildup on the scalp, I had to try it out for myself. It does an excellent job of removing excess oils and buildup in my hair from products like dry shampoowhich I rely on even more in winter to tide me over between wash days.
This bestselling reusable bottle filters bacteria, microplastics, and contaminants as you drink. It’s perfect for travel, workouts and everyday errands — anywhere you want clean water without extra effort.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Adrianna Brach.
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How do you add Shop TODAY as a Preferred Source on Google?
Google’s new Preferred Sources feature allows users to manually select their favorite publishers and news outlets for a more customizable experience tailored directly to the reader. Once you’ve opted to receive our content, you’ll begin seeing more of our recent and trending articles displayed within your Top Stories news feed.
The easiest way to add us as a preferred source is to click here and type in “TODAY.com.” Once the box is checked and you’ve refreshed the page, Shop TODAY content will start appearing in your feed.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
What are the key differences and benefits of Purse Gummy solid perfume compared to traditional liquid perfumes?
Purse Gummy, Erborian CC and More: Your Guide to Trending Beauty Must-Haves
The beauty world moves fast. Staying on top of the latest viral sensations can feel like a full-time job. Right now, two products are dominating conversations: Purse Gummy and Erborian CC Cream. But the buzz doesn’t stop there. Let’s dive into what makes these products so special,plus explore other trending items worth adding to your routine.
Decoding the Purse Gummy Phenomenon
Purse Gummy, a solid perfume, has exploded in popularity, notably on platforms like TikTok. But what is it? Essentially, it’s a highly concentrated perfume in a balm-like form, housed in a compact, purse-friendly container.
* How it effectively works: You apply it directly to pulse points – wrists, neck, behind the ears – like a traditional perfume. The solid format makes it incredibly convenient for on-the-go touch-ups without the worry of spills.
* Scent Profiles: Purse Gummy offers a range of scents, from fruity and floral to more sophisticated woody and musky notes. Popular choices include Berry Kiss, Peach fizz, and Velvet Musk.
* Longevity: While not as long-lasting as some traditional eau de parfums, Purse Gummy provides a noticeable scent for several hours, making it perfect for midday refreshers.
* Benefits of Solid Perfume: Beyond convenience, solid perfumes are generally gentler on the skin due to the absence of alcohol, a common irritant in spray perfumes.They’re also TSA-friendly for travel!
Erborian CC Cream: The Multi-Tasking Marvel
Erborian CC Cream (specifically the CC Creme HD Skin Perfector) has been a cult favorite for years, but it’s experiencing a major resurgence. This isn’t just another tinted moisturizer; it’s a powerhouse of skincare and makeup benefits.
* What it Does: The “CC” stands for Color Correcting.This cream instantly brightens,evens skin tone,minimizes the appearance of pores,and provides light to medium coverage.
* Key Ingredients: Erborian CC Cream is formulated with SPF 25, hyaluronic acid for hydration, and tiger grass (Centella Asiatica) known for its soothing and restorative properties.
* Skin Types: It’s generally suitable for all skin types, including sensitive skin, thanks to its gentle formula. However, those with very oily skin might prefer to set it with a light powder.
* Application Tips: A little goes a long way! Apply a small amount with your fingertips or a damp beauty sponge for a natural,flawless finish. Layer for increased coverage.
Beyond the Hype: Other Trending Beauty Finds
The beauty landscape is constantly evolving. Here are a few other products gaining traction:
* Skin cycling: This skincare routine, popularized by dermatologist Dr. Whitney Bowe, involves rotating active ingredients (like retinoids and exfoliants) with recovery nights to maximize results and minimize irritation.
* lip Oils: offering hydration and a subtle sheen, lip oils are replacing traditional lip glosses for many. Look for formulas with nourishing ingredients like jojoba oil and vitamin E.
* Scalp Serums: Haircare is extending beyond the strands themselves. Scalp serums, frequently enough containing ingredients like caffeine and niacinamide, are designed to promote healthy hair growth and address scalp concerns.
* Hybrid Mascaras: Combining the benefits of lengthening, volumizing, and conditioning formulas, hybrid mascaras are becoming a go-to for achieving dramatic lashes without clumping or flaking.
* Glow recipe Watermelon Glow PHA + BHA Pore-Tight Toner: This toner is a favorite for its gentle exfoliating properties and ability to minimize the appearance of pores.
Real-World Results: A Personal Experience with Erborian CC Cream
I frist discovered Erborian CC Cream during a particularly stressful period, and my skin was showing it. Redness,uneven tone,and a general lack of radiance were my main concerns. After just one application, I was amazed by the immediate improvement. My skin looked brighter, more even, and significantly healthier. It quickly became a staple in my daily routine, and I’ve consistently repurchased it for the past three years. The built-in SPF is a huge bonus, simplifying my morning routine.
Finding What Works for You
The beauty world is all about experimentation. What works wonders for one person might not be the perfect fit for another. Don’t be afraid to try new products and routines,but always listen to your skin and prioritize its needs. Reading reviews, watching tutorials, and consulting with a dermatologist or esthetician can also help you navigate the ever-changing landscape of beauty trends.
