2024-04-11 08:30:00
BRASILIA, Brazil–( BUSINESS WIRE )–International health experts are launching a major new global effort to replicate the success of Sweden’s campaign to eradicate smoking by adopting a comprehensive approach that could prevent millions of premature deaths around the world. We gathered together today to support.
Launched at a conference in Brasilia, ‘Quit Like Sweden’ (QLS) will attract medical experts, politicians and policy makers to motivate and support countries around the world to emulate Sweden’s success story. Sweden is believed to be the first country to achieve official ‘smoke-free’ status later this year.[1]
“Sweden has achieved this remarkable achievement by providing safer alternatives to smoking that are accessible, acceptable and affordable,” said Suely Castro, QLS founder and Brazilian-born harm reduction advocate.[2]“He said.
“In Sweden, where 49% of men smoke regularly, we are effectively promoting smokers to switch to low-risk products such as snus (traditional smokeless tobacco) or other smoke-free alternatives such as vapes and nicotine pouches,” he said. solved it[3]“I decided.
Additionally, “Swedes are ahead in the medical field with significantly lower cancer incidence and death rates compared to Europeans.”[4]. Now ‘Smoking-Free Like Sweden’ plans to expand this message globally by leveraging our expertise and fostering collaboration between stakeholders to help countries replicate Sweden’s experience.”
Mr. Castro led international risk reduction experts to join him in launching his new platform. They have released new research showing that Brazil could save 1.36 million lives by 2060 by adopting Sweden’s approach.[5]
Previous research has shown that if other countries had implemented Sweden’s comprehensive approach to helping smokers quit, three million more Europeans would be alive today.
Meanwhile, a study of low- and middle-income countries (LMICs) found that adopting the Swedish policy would prevent 165,000 premature deaths in Kazakhstan over the next 40 years, compared to 320,000 and 920,000 in South Africa, Bangladesh and Pakistan, respectively. It was found that 1.2 million premature deaths could be prevented.[6]
Dr. Anders Milton, co-author of the study, President of the World Medical Association and former Director of the Swedish Medical Association, said: “Sweden needs a strong approach to tobacco control that complements traditional smoking cessation and prevention measures. The war against smoking is being won through a comprehensive approach. “A very important element of this is providing smokers with the opportunity to switch to safer alternatives,” he said.
“This should be considered a jewel for global public health and presents a policy roadmap to refer to as a potentially major breakthrough in tackling non-communicable diseases (NCDs),” he said. “This is why QLS is so important. “By spreading the message of the Swedish experience everywhere, we will be able to prevent millions of premature deaths over the next 40 years, including approximately 1.4 million here in Brazil,” he added.
Mr. Castro, who lives in London, said that his father, who lived in Bahia and smoked his entire life, was his motivation for starting QLS.
“Like the other 22 million smokers in Brazil, my father was unable to enjoy the lifeline afforded to Swedes. “This was due to regulatory barriers and social resistance to alternative nicotine products,” he said. “Like Sweden, smoking cessation aims to empower individuals here in Brazil and around the world to take back control of their health.” .
Editor’s note
Quit Like Swedenis a platform for people who want to eradicate smoking. In Sweden, where 49% of the male population once smoked regularly, the smoking rate is soon expected to fall below 5%, the level officially considered ‘smoking-free’ by the World Health Organization (WHO). Smoking-free like Sweden aims to encourage other countries to replicate Sweden’s experience using traditional anti-smoking and prevention measures, while making alternatives to smoking accessible, acceptable and affordable.
April 10th Official launch ceremony of ‘Smoking-free like Sweden’ held in Brasiliawill feature the following prominent guest speakers on a variety of topics:
Public Policy: Swedish Member of Parliament Jesper Skalberg Karlsson and Brazilian Senators Soraya Thronicke and Federico Fernandez, We Are Innovation.
Misinformation and its impact on consumers: Miguel Okumura, THR Brazil and Alexandro Lucian, DIRETA.
Sweden’s experience has the potential to save lives in Brazil: Dr Delon Human, Dr Anders Milton and Prof. Dr. Erika Magalhaes Suzigan.
Public health policy making: Dr Roberto Sussman, Dr Konstantinos Farsalinos, Dr Christopher Russell, David Sweanor, Dr Marewa Glover, Jorge A .Jorge A. Costa e Silva.
[1] https://smokefreesweden.org/wp-content/themes/smokefreesweden/assets/pdf/reports/Report%20The%20Swedish%20Experience%20EN.pdf
[2] https://www.rcplondon.ac.uk/file/3563/download
[3] https://www.ucl.ac.uk/news/2019/oct/e-cigarettes-may-help-over-50000-smokers-quit-england-each-year
[4] https://www.researchgate.net/publication/345643346_Tobacco-related_mortality_SwedenEU_easier_readable_charts
[5] Co-authored by Dr Delon Human, Dr Anders Milton and Dr Erica Suzigan, 2024.
[6] https://smokefreesweden.org/lives-saved.pdf
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