Rabanne H&M designer collaboration series releases complete advertising film and look catalog

2023-10-26 12:59:47

This collection draws on the futuristic creative ideas of the late Rabanne founder Paco Rabanne, and reinterprets the modern urban casual style of the current creative director Julien Dossena since 2013, integrating his iconic metallic sequin materials and clothing, Simple sportswear meets sharp tailoring, taking dance floor party fashion to a whole new dimension. The Rabanne H&M designer co-branded series includes women’s clothing, men’s clothing and accessories series, and will be available in designated H&M stores nationwide, HM.COM.CN online store, H&M Tmall official flagship store, H&M JD.com official flagship store and H&M official website on November 9 The APP is available in limited quantities.

Rabanne H&M

This series of commercials was directed by award-winning filmmaker Xavier Dolan and presented in collaboration with Rabanne’s current creative director Julien Dossena. Magnificent scenes full of science fiction elements and an all-night party atmosphere create the perfect background for the interpretation of this new designer collaboration series full of avant-garde atmosphere. Supermodels Anok Yai and Noma Han, model and actress Rianne Van Rompaey, social media celebrity Vinnie Hacker and actress Issa Perica all appeared on camera to vividly interpret this vibrant designer collaboration series. The dance troupe, directed by choreographers Carine Charaire and Olivier Casamayou from the Paris studio I Could Never Be A Dancer, pushed the atmosphere to a climax with an infectious performance.

“I wanted to try everything in this shoot that I had never imagined and done before. I was eager to explore those mysterious and novel shapes, a decoration that is geometric, simple and not simple. At the same time, I also wanted to use color and materials pay tribute to Paco Rabanne’s extremely innovative spiritual world and era background. I admire his artistic vision and taste very much. This designer collaboration series is a vivid epitome of this spirit, which is more modern and fashionable Enthusiasts provide a more modern, inclusive style and wearing experience.” said film producer Xavier Dolan.

“I have always admired Xavier Dolan’s emotional filmmaking style and his extraordinary creativity in capturing the unspoken meaning. I wanted to incorporate film elements into this collaboration between Rabanne and H&M, and use Xavier’s elegant visual aesthetics and music Tastefully depicts moments of shared joy,” said Julien Dossena, creative director of Rabanne.

The Rabanne H&M designer collaboration campaign combines the beauty of color, architecture and dance: at sunset, a modernist concrete building stands in a red desert landscape. Under the violet sky, the dancers danced gracefully, accumulating the surging power of their joint creation; the models followed the music melody and climbed the steep stairs; the revelers jumped into the swimming pool to join the party, wearing skin and gorgeous clothes It shines under the light, and as the atmosphere gradually heats up, it conveys passionate enthusiasm and appeal.

“Exciting collections require captivating interpretations, so we are honored to invite Xavier Dolan to direct this brilliant campaign, and use his unique aesthetic perspective to showcase the unique charm of the Rabanne H&M designer collaboration series.” Ann-Sofie Johansson, head of women’s wear design and creative consultant at H&M, said.

This collaborative collection emphasizes fluid silhouettes while embellished with gorgeous decorative details. The women’s collection includes Rabanne’s signature metallic dresses in silver, gold and purple sequins, which shine with sparkle. The romantic rhinestone-embellished chiffon maxi dress and the leopard print knitted dress are equally eye-catching and are the new highlights of this collection not to be missed. An avant-garde geometric jacquard-knit two-piece suit exudes energy, while an embroidered uniform jacket embodies a glam-rock attitude, while a plush coat creates a screen-star look. The men’s collection includes crisp silver suits, sequined turtleneck tops, metallic mesh vests, and leopard print shirts that will turn heads wherever you go. At the same time, this series also includes daily casual items such as retro sportswear and T-shirts.

Rabanne H&M

In terms of accessories, the maximalist style is advocated, while exquisite details are embellished to add highlights. Rabanne’s iconic bags are reinterpreted in a modern style, from rhinestone fringed metal mini bags to sequin-embellished shoulder bags, each style is eye-catching. The extremely sparkling two-tone metal earrings, necklaces and headpieces decorated with sequins highlight the avant-garde and innovative style of this collection. Particularly exciting additions to the collection are the signature genderless metallic scarves, Western boots and sequined pool slippers.

The Rabanne H&M designer collaboration series is crafted from the finest fabrics, and high-quality leather and wool are widely used in various new products. Decorative details are made of recycled sequins made from recycled PET plastic bottles and rhinestones made from recycled glass. At the same time, the classic metal mesh in the series is made of a mixture of recycled metal and traditional metal for the first time. This material was developed by H&M and Rabanne over several months to adhere to founder Paco Rabanne’s passion for innovative materials.

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