From September 14 to 25, 2022, the Detroit Motor Show will take place. A return after two years of absence which will be greeted at the opening by Joe Biden.
It has been now two years that the Detroit auto show did not see the light of day in the United States. In question the pandemic of recent years.
This Wednesday, September 14, the show will therefore his big comeback with a new approach from organizers.
New date, in September, in order to be able to organize a party outdoors. But also a trend towards electricity, which occupies a big place in this 2022 edition.
A radical change
The post-covid Detroit show will not have nothing more to see with what we could to know previously. No more champagne, petit fours and big brands international. What Rod Alberts, executive Director of the Detroit Dealers Association, confirmed to the media :
“We cannot continue to do what we have always done. You have to take risks at some point.”
The future of trade fairs is in danger and organizers must reinvent themselves. Large groups are increasingly abandoning this type of event.
The Detroit show will offer to visitors to test cars in downtown from Detroit. One way to attract the population and to compensate l’absence big brands.
What future for trade fairs?
Unfortunately, Detroit is not a special case and other fairs around the world are also experiencing difficulties.
A few days ago, we were talking to you about the Geneva Motor Show, which will relocate in Doha, Qatar. It is now 4 ans that Switzerland no longer knew this event.
For its part, the Frankfurt Motor Show posed his suitcases in Munich with the theme mobility. Finally during the month of octoberthe Mondial de l’auto in Paris should be smaller than there is a few years.
The cause of all this? The cost of a stand in a trade fair. In effect, the builders now prefer to launch new products on line because much cheaper.
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New in Detroit
The big attraction of this beginning of the show will be the launch of the new mustang from Ford. It is the seventh generation of this model.
The Stellantis group also plans to unveil some novelties during this fair Detroit. It will therefore be necessary to watch carefully what is happening on the other side of the Atlantic.
The Detroit show therefore takes a 90° turn in its organization and in its offer. Its aim being to move away from the grandeur of international fairs to to get closer of the consumer and offer him an experience rewarding.
It may be like this, too, that the backup car shows can take place. Detroit expects to host 500,000 visitors during this event.
Tickets are still available for the Detroit Auto Show at Huntington Place.
Get yours today: https://t.co/unoQVWcR57 pic.twitter.com/l68avwXRrO
— Detroit Auto Show (@NAIASDetroit) September 12, 2022