Ram Cancellations New Electric Pickup Truck Plans Amid Market and Production Challenges

Ram Scales Back Electric Truck Plans, Shifts Focus to Hybrid Model

September 12, 2025 – 8:00 AM

Detroit, Michigan – Stellantis is recalibrating its electric vehicle strategy, announcing the cancellation of its all-electric Ram 1500 pickup truck program.The decision comes as demand for purely battery-powered full-size trucks appears to be moderating, prompting the automaker to reassess its investment priorities.

Demand Shifts Drive Strategic Change

A company spokesperson stated on Friday that Stellantis is discontinuing development of the full-size Battery Electric Vehicle (BEV) pickup due to slowing demand in North America. This follows previous delays in the truckS launch, initially slated for the end of 2024.

This pivot reflects a broader trend within the automotive industry, where initial enthusiasm for rapid electrification is being tempered by consumer behavior and economic realities. According to a recent report by Cox Automotive, the growth rate of EV sales has slowed considerably in the first half of 2025, rising just 2.8% compared to the previous year.

Ram 1500 REV Takes Center Stage

Despite shelving the all-electric project, Ram will proceed with the launch of the Ram 1500 REV, an extended-range electric truck incorporating a gasoline engine as a range extender. The vehicle, initially known as the “Ramcharger,” is now confirmed to carry the 1500 REV designation and is anticipated to arrive in 2026.

This adjustment aligns with the vision of newly appointed Stellantis CEO Antonio Filosa, who has emphasized the need for “tough decisions” to ensure profitable growth. Filosa has been steering the company towards a more pragmatic approach, dialing back some initiatives spearheaded by his predecessor, Carlos Tavares.

turnaround Efforts Underway

The change in strategy coincides with the return of Tim Kuniskis as Ram CEO. Kuniskis, well-regarded for his turnaround expertise, is now tasked with revitalizing the Ram brand and navigating the evolving landscape of the pickup truck market.

The automotive sector more broadly is grappling with slower-than-anticipated EV adoption.Furthermore, policy shifts, including the potential rollback of EV tax credits by the current administration, are introducing additional uncertainty into the market.

Key Decision	Details
All-electric Ram 1500	Development canceled due to slowing demand.
Ram 1500 REV	Extended-range electric truck with gasoline engine to proceed.
CEO Leadership	Antonio Filosa prioritizing profitability; Tim Kuniskis leading brand turnaround.

Did You Know? The electric vehicle market is seeing a rise in consumers prioritizing range and affordability, leading automakers to explore hybrid and extended-range options.

Pro Tip: When evaluating electric or hybrid trucks,consider your typical driving needs and access to charging infrastructure.

what impact will this shift have on Stellantis’ overall EV goals? And how will consumers respond to the Ram 1500 REV’s hybrid approach?

The Evolving Landscape of Electric Trucks

The development of electric pickup trucks remains a crucial battleground in the automotive industry. While initial projections anticipated rapid adoption, several factors are influencing the pace of change, including battery technology costs, charging infrastructure availability, and consumer preferences. Automakers are beginning to diversify their electrification strategies, exploring hybrid and range-extender technologies to address these challenges.

The success of the Ram 1500 REV will likely hinge on its ability to offer a compelling combination of electric range, towing capacity, and overall value. This decision by Stellantis echoes a broader industry recalibration to meet the needs and expectations of consumers.

Frequently Asked Questions About the Ram 1500 Electric Truck

What is the difference between the ram 1500 REV and the canceled all-electric Ram 1500?

The Ram 1500 REV is an extended-range electric truck that incorporates a gasoline engine as a generator, while the canceled model was designed to be purely battery-powered.

Why did Stellantis cancel the all-electric Ram 1500?

Stellantis cited slowing demand for full-size electric trucks in North America as the primary reason for the cancellation.

When is the Ram 1500 REV expected to be released?

The Ram 1500 REV is currently slated for release in 2026.

What is antonio Filosa’s role in this decision?

As the new CEO of stellantis, Antonio Filosa is implementing a strategy focused on profitable growth, which includes reassessing investment in electric vehicles.

will this change impact Stellantis’ overall commitment to electric vehicles?

While Stellantis is adjusting its strategy, the company remains committed to electrifying its lineup, but is adopting a more pragmatic approach.

What is an extended-range electric truck?

An extended-range electric truck uses both a battery and a gasoline engine to provide increased driving range and reduce range anxiety.

How does the slowing EV adoption rate affect the auto industry?

A slower adoption rate forces automakers to reassess their investment strategies and perhaps adjust production plans, as seen with stellantis and the Ram 1500.

Share your thoughts on this development in the comments below!

What impact will the delay of Ram’s electric truck launch have on the competitive landscape of the EV pickup market?

The Shift in Ram’s EV Strategy

Recent reports confirm a important recalibration of Ram’s enterprising electric pickup truck plans. Initially slated to launch multiple electric models, including a direct competitor to the Ford F-150 Lightning and Chevrolet Silverado EV, Ram has now scaled back its immediate roadmap. This isn’t a complete abandonment of electrification, but a strategic pause and refocus driven by evolving market dynamics and internal production hurdles. The initial plan involved a fully electric Ram 1500 in 2024, followed by further EV iterations.Now, the focus is sharpening on a single, highly competitive electric Ram 1500, expected in late 2025.

Factors Driving the Decision: A Complex Landscape

Several key factors contributed to this shift. The electric vehicle market, while growing, isn’t expanding at the previously projected rate. Demand for EVs, especially full-size trucks, has proven more sensitive to price and infrastructure availability than anticipated.

Here’s a breakdown of the core challenges:

* Market Slowdown: Overall EV adoption is facing headwinds. High interest rates and economic uncertainty are impacting consumer spending on big-ticket items like electric trucks.

* Production Costs: Developing and manufacturing electric vehicles, especially full-size trucks with large battery packs, remains expensive. Ram parent company Stellantis needs to ensure profitability.

* Battery Supply Chain: Securing a reliable and cost-effective battery supply chain is crucial. Global battery production capacity is still ramping up, and geopolitical factors add complexity.

* Charging Infrastructure: The lack of widespread, reliable public charging infrastructure remains a significant barrier to EV adoption, particularly for truck owners who frequently enough travel long distances.

* Competition: The electric pickup truck segment is becoming increasingly crowded, with established players like Ford and GM, and new entrants like Rivian, vying for market share.

Impact on Ram’s Electric Lineup: What’s Been Canceled?

The most notable cancellation is the planned electric Ram 1500 REV concept’s more radical, future-focused iterations. While the core Ram 1500 REV will still proceed, more experimental designs and perhaps smaller electric pickup models have been put on hold indefinitely. This streamlining allows Ram to concentrate resources on delivering a compelling, production-ready electric truck that meets current market demands.

specifically, reports indicate the following:

* Delayed Smaller Electric Pickup: Plans for a smaller, potentially more affordable electric pickup truck, positioned below the 1500, have been shelved.

* Reduced Feature Set: Some advanced features initially planned for the Ram 1500 REV may be delayed or removed to control costs and accelerate production.

* Focus on Core Capabilities: Ram is prioritizing the core attributes truck buyers value – towing capacity, payload, range, and durability – in its electric truck progress.

Stellantis’ Broader EV Strategy and the STLA Frame

This Ram adjustment aligns with a broader strategic shift within Stellantis. The company is increasingly emphasizing its STLA (Strategic Technology for Large Architecture) platform, designed for large, body-on-frame vehicles like trucks and SUVs. the ram 1500 REV will be built on the STLA Frame platform.

Key aspects of the STLA Frame include:

* Scalability: The platform can accommodate various battery sizes and configurations.

* Performance: Designed to deliver the performance and capability expected of a full-size truck.

* Efficiency: Optimized for energy efficiency to maximize range.

* Modular Design: Allows for faster development and production of different vehicle models.

What This Means for consumers: Electric Truck Buyers

The delay doesn’t necessarily mean consumers will be left with fewer options. It suggests Ram is taking a more pragmatic approach, aiming to deliver a well-engineered, competitively priced electric truck that addresses real-world needs.

here’s what potential buyers can expect:

* Competitive Pricing: Ram will likely aim for a price point comparable to the Ford F-150 Lightning and Chevrolet Silverado EV.

* Strong Towing and Payload: Expect the Ram 1500 REV to offer competitive towing and payload capacities.

* Extended Range: Ram is targeting a range of at least 300 miles for the electric 1500.

* Advanced Technology: The truck will feature Stellantis’ latest infotainment and driver-assistance technologies.

The Role of RAM’s Memory (RAM) in Modern Vehicles

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