Ready-to-wear brand Burton of London liquidated

2024-02-13 19:40:15

“When Thierry Le Guénic acquired the company for a symbolic 1 euro in November 2020, via his company Ulysse Capital, 658 employees worked at Burton of London for 122 stores throughout France”recalled the CFTC in a press release. “Today there is nothing left”deplores the CFTC which accuses Mr. Le Guénic: “He refused to make any contribution to society despite the aid he received [sic] of State. »

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Ready-to-wear crisis

“The shareholder made decisions for the benefit of group companies and to the detriment of Burton of London”further affirmed the union, which explains “the current economic situation” of the company. “After the 228 dismissals already pronounced” during the first job protection plan, in February 2023, “200 people find themselves on the floor again”according to the CFTC.

Camaïeu, Kookaï, Naf Naf, Gap France, Don’t Call me Jennyfer, André, San Marina, Minelli, Pimkie, Comptoir des Cotonniers, Du Pareil au Same, Sergent Major, Princesse Tam Tam, Kaporal, IKKS… Ready-to-wear has been going through a violent crisis for over a year.

Some companies cut staff and close stores, like Pimkie, others are placed in receivership, like Naf Naf, and, more rarely, liquidated, like San Marina. These well-known brands in French city centers have suffered from an explosive cocktail: pandemic, inflation, rising prices of energy, raw materials, rents and wages or even competition from second-hand and “fast” goods. fashion”.

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