Real estate marketing (Dunod “Hors collection”, 2023)

2023-12-20 23:00:00
Page 1 to 4: Start pages | Page 5: Loïc Cantin – Prologue | Page 7 to 9: Henry Buzy-Cazaux and Laurent Batsch – Prefaces | Page 11 to 12: Fabrice Larceneux and Hervé Parent – Acknowledgments | Page 13 to 21: Fabrice Larceneux and Hervé Parent – Introduction | Page 23 to 64: Fabrice Larceneux and Hervé Parent – Chapter 1. Psychosociological factors in the purchase of housing | Page 65 to 127: Fabrice Larceneux and Hervé Parent – Chapter 2. The customer decision-making process | Page 129 to 143: Fabrice Larceneux and Hervé Parent – Chapter 3. REALES: customer experience in the age of artificial intelligence | Page 145 to 197: Fabrice Larceneux and Hervé Parent – Chapter 4. Marketing practices of real estate professionals | Page 199 to 228: Fabrice Larceneux and Hervé Parent – Chapter 5. The role of the Internet for real estate marketing | Page 229 to 255: Fabrice Larceneux and Hervé Parent – Chapter 6. Market studies for real estate | Page 256: Index | Page 256: End pages.
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