Recovery of the Movie Theater Industry in Colombia: New Promotions, Original Language Shows, and Latest Releases

2023-08-25 11:56:13

24/08/2023

After the crisis that movie theaters experienced with the covid-19 pandemic, in which theaters were closed for more than eight months and in the case of Cine Colombia for 15 months, the industry begins to show signs of recovery.

Big screen releases like Barbie, Oppenheimer, Mario Bros. Guardians of the Galaxy and Fast and Furious, among others, have brought viewers back to movie theaters.

To encourage and support this return, Cine Colombia launched a new promotion this week for Wednesdays, just when tickets are cheaper than normal (half price).

This is the “Wednesday Combo”, in all the Multiplexes in the country, which includes crispetas, soda, a hot dog and a chocolate bar for 25,500 pesos.

The announcement was made directly by Munir Falah, CEO and President of Cine Colombia.

“Fulfilling our clients, Cine Colombia launches today, Wednesday, August 23, the new “Combo Wednesday”, in all the Multiplexes in the country. The above is the result of the survey that was carried out, where more than 60% wanted this combo”, said Mr. Falah.

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more announcements

The claims of moviegoers in the country for the lack of movies in their original language and subtitles have already been heard.

This was announced by Munir Falah, who reported that starting this August there will be “many more shows in the original language with subtitles.”

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Before this decision, almost all the copies were dubbed into Spanish, those that were in English were limited to night functions. Other exhibitors are expected to follow suit.

“Numbers are essential in business decisions. But there are other considerations to attend to. Polls and attendance indicated that the majority preferred dubbed movies. The recent decision to increase premieres in the original language has given us a pleasant surprise, ”Falah confirmed on his Twitter account.

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The film distribution industry in Colombia, as of July 31, 2023, has released 180 titles this year.

48 from Hollywood studios, 78 from independent cinema, 33 Colombian films, and 29 from Alternative Content. 18% have been Colombian.

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#Promotions #Wednesdays #strategies #Cine #Colombia #people #cinemas

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