2024-01-26 20:20:31
After the withdrawal of several batches of Cuban beer Parranda, a brewmaster defends the quality of the product and new distribution strategies are announced.
A press team from the national press in Cuba recently visited Cervecería Cubana SA, the most modern factory in Latin America and producer of Parranda beer.
This beer, which is currently the cheapest sold in Cuba, is appreciated by all Cubans, says the reportage from the Cuban News Agency.
As is known, recently, the brewery had to recall some batches of beer from the market. In response to this situation, Cervecería Cubana and Parranda are redesigning their distribution strategy.
The fundamental idea is to ensure that the beer is stored for the shortest possible time to guarantee its freshness. To do this, they are implementing a new commercial strategy with several logistics operators throughout Cuba, guaranteeing that the beer arrives directly to the stores.
PARRANDA BEER
The factory has a production capacity of 150 million liters of beer per year and the packaging line can complete up to 18,000 500 ml bottles every hour, according to official data from its institutional Facebook page.
José María Zapatero, the brewmaster, highlighted the quality, freshness, flavors and other properties of Parranda beer, describing it as a unique and versatile beer.
“Parranda is a unique beer in my opinion, when we were creating the recipe we saw what beers were on the market, what we want to achieve, we wanted it to be a fresh beer, that can be drunk in the sun, in the heat, but We also want it to be a versatile beer,” he said.
According to the information offered, strategies have been established to avoid long storage periods, taking into account the climatic conditions of Cuba.
With these measures, Cervecería Cubana SA hopes to improve the quality of Parranda beer and guarantee that customers always consume a fresh beer.
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