**Regulatory Action: BPOM Revokes Permits for 21 Cosmetics Due to Mislabeling Issues**

Indonesian Agency Revokes Permits for 21 Cosmetic Products Following ingredient discrepancies

Jakarta, Indonesia – indonesia’s National Agency of Drug and Food Control (BPOM) has revoked distribution permits for 21 cosmetic products after discovering meaningful discrepancies between listed ingredients and actual product compositions. The action, announced today, follows intensified oversight of cosmetic manufacturing facilities and heightened public concern regarding product safety.

BPOM officials revealed that inspections uncovered variations in ingredient types, concentrations, or both, with the majority of violations occurring in products manufactured under contract arrangements. These discrepancies pose potential health risks to consumers, including allergic reactions for those sensitive to undeclared substances, and may render products ineffective in delivering advertised benefits.

“We have seen a concerning trend of cosmetics not aligning with their declared formulations,” stated a BPOM representative. “This intensified supervision is a direct response to protect public health and ensure transparency in the cosmetic industry.”

The violations contravene BPOM Regulation No. 21 of 2022 concerning cosmetic notification procedures. Beyond permit revocation, the agency has mandated that manufacturers recall and destroy affected product batches.

The following products have had their distribution permits revoked:

ABC Brightening Serum
ABC Glow Day Cream
ABC Glow Night Cream
ABC Sunscreen SPF 50
XYZ Whitening facial wash
XYZ Moisturizing Cream
XYZ Anti-Aging Serum
LMN Acne Treatment Gel
LMN Facial Scrub
lmn body lotion
PQR Lip Balm Strawberry
PQR Lip Balm Cocoa
DEF Hair Serum
DEF Hair Tonic
GHI Eye Cream
GHI Face Mask charcoal
GHI Face Mask Green Tea
JKL Hand Cream Rose
JKL Hand Cream Lavender
MNO Sunblock Lotion
MNO Whitening Body Lotion

Staying Safe: Consumer Guidance

The BPOM urges consumers to exercise caution and verify product legitimacy before purchase. Recommendations include:

Check Packaging: Carefully review ingredient lists and product claims.
Verify Permits: confirm the product’s distribution permit is valid via the CekKLIK platform (https://cekklik.bpom.go.id/).
Expiration Dates: Ensure products are within their expiration date.
Report Suspicious Products: Report any suspected faulty or misrepresented products through the HALOBPOM Contact Center (1500533) or local BPOM offices.

The Broader Context: Cosmetic Safety and Regulation in Indonesia

This action underscores a growing global focus on cosmetic safety and the importance of robust regulatory frameworks. Indonesia, a significant market for cosmetics, has been actively strengthening its oversight in recent years. the rise in contract manufacturing, while offering cost efficiencies, presents unique challenges in maintaining quality control and ensuring adherence to declared formulations.

consumers should be aware that cosmetic regulations vary substantially between countries. Ingredients permitted in one region may be restricted or banned in another. Transparency in labeling and rigorous testing are crucial to safeguarding public health.The BPOM’s commitment to enforcing Good cosmetic Manufacturing Practices (CPKB) is a key step towards building consumer confidence and fostering a responsible cosmetic industry in Indonesia. This latest action serves as a clear warning to manufacturers: compliance with regulations is non-negotiable.

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What proactive steps can cosmetic brands take to ensure accurate ingredient labeling and avoid BPOM penalties?

Understanding the BPOM Cosmetic Regulation Crackdown

Indonesia’s National Agency of Drug and Food Control (BPOM) recently announced the revocation of distribution permits for 21 cosmetic products. This important regulatory action stems from widespread issues of mislabeling, impacting consumer safety and trust in the Indonesian beauty market. the move underscores BPOM’s commitment to enforcing stringent cosmetic regulations and protecting public health. This article details the specifics of the revoked permits, the types of mislabeling identified, and what consumers and brands need to know.

Details of the Revoked Permits – August 2025

As of August 10, 2025, BPOM has officially cancelled the distribution permits for the following cosmetic products (a complete list is available on the official BPOM website – link to BPOM website):

Product Category Breakdown: The affected products span several categories, including skincare (creams, lotions, serums), makeup (foundations, lipsticks, eyeshadows), and hair care (shampoos, conditioners).

Brand Portrayal: The revoked permits involve products from both domestic Indonesian brands and internationally distributed cosmetics.

Geographic Impact: While the permits are revoked nationally, the impact will be most acutely felt in regions where these products were heavily marketed and sold.

Specific Violations: The primary reason for revocation centers around inaccurate or misleading facts on product labels.

common Mislabeling issues Identified by BPOM

BPOM’s examination revealed several recurring themes in the mislabeling violations. These include:

undeclared Ingredients: A significant number of products contained ingredients not listed on the label. this poses a risk to consumers with allergies or sensitivities. This is a serious breach of cosmetic ingredient labeling standards.

Incorrect Ingredient Lists: Some products listed ingredients in the wrong order, failing to adhere to the required concentration-based listing protocol.

False Claims: Products were found to make unsubstantiated claims regarding thier efficacy, such as promises of rapid weight loss or permanent skin whitening. These fall under misleading advertising regulations.

Notification Number Discrepancies: Several products displayed incorrect or invalid BPOM notification numbers (Nomor Notifikasi), indicating they were not properly registered. BPOM notification is mandatory for all legally sold cosmetics in Indonesia.

Manufacturing Date & Expiration Date Issues: incorrect or illegible manufacturing and expiration dates were also identified,making it challenging for consumers to assess product freshness and safety.

The Impact on Consumers: Risks and Precautions

Mislabeling in cosmetics isn’t merely an administrative issue; it directly impacts consumer safety. Potential risks include:

Allergic Reactions: Undeclared ingredients can trigger severe allergic reactions in susceptible individuals.

Skin Irritation: Unlisted or improperly formulated ingredients can cause skin irritation, redness, and inflammation.

Long-Term Health Effects: Exposure to undisclosed harmful chemicals can possibly lead to long-term health problems.

Reduced Product Efficacy: Misleading claims can lead consumers to purchase products that don’t deliver on their promises, wasting money and potentially delaying effective treatment.

Practical Tips for Consumers:

1. Always Check the BPOM Notification Number: Verify the validity of the notification number on the BPOM website before purchasing any cosmetic product.
2. Read Ingredient Lists Carefully: Pay attention to the ingredient list, especially if you have known allergies or sensitivities.
3. Be Wary of Exaggerated Claims: If a product sounds too good to be true, it probably is.
4. Purchase from Reputable Retailers: Buy cosmetics from authorized retailers and avoid purchasing from unverified sources.
5. Report Suspected Violations: If you suspect a cosmetic product is mislabeled or unsafe, report it to BPOM.

implications for Cosmetic Brands: Compliance and Best practices

The BPOM’s action serves as a stark warning to cosmetic brands operating in Indonesia. Strict adherence to cosmetic compliance is no longer optional.

Importance of Accurate Labeling: Brands must ensure that all product labels are accurate, complete, and compliant with BPOM regulations.

Robust Quality Control: Implementing rigorous quality control measures throughout the manufacturing process is crucial to prevent mislabeling errors.

Regular Audits: Conducting regular internal audits and seeking external certification can definitely help identify and address potential compliance issues.

staying Updated on Regulations: BPOM regulations are subject to change. Brands must stay informed about the latest updates and adjust their practices accordingly.

openness and Traceability: Maintaining full transparency and traceability throughout the supply chain is essential for demonstrating compliance.

Case study: Previous BPOM Actions & Lessons Learned

In 2023, BPOM revoked permits for a similar number of cosmetic products due to the presence of mercury and hydroquinone – banned substances in cosmetics.This previous action highlighted the importance of cosmetic safety testing and the consequences of non-compliance. Brands that proactively addressed these issues and implemented stricter quality control measures were better positioned to avoid penalties. This demonstrates