Rémy Martin Launches V.S.O.P Limited Editions Honoring Atlanta, Chicago, Detroit, And NYC

Remy Martin Celebrates Hip Hop with “This Is My City” Collection

French cognac house Rémy Martin, renowned for its artistic collaborations and cultural tie-ins, has unveiled a new V.S.O.P.collection paying homage to the four cities that shaped hip hop’s evolution. Dubbed “This Is My City,” the limited-edition series celebrates the vibrant cultural heritage and innovative spirit of atlanta, Chicago, Detroit, and New York City.

Bespoke Bottles Reflecting Cityscapes

Each city-specific bottle boasts a unique design, meticulously crafted to capture its distinct essence. Reminiscent of vintage cassette tapes, the bottles are adorned with colors, imagery, and even abbreviations synonymous with each city’s identity, easily recognizable to hip hop enthusiasts. The New York City edition, such as, proudly displays the iconic orange and blue hues.

Remy Martin This Is My City NYC

Microgrant Initiative Empowers Local Creatives

Alongside the captivating bottles, Rémy Martin is launching a “This Is My City Microgrant initiative” that will award $20,000 to emerging creatives in each of the four featured cities. “We are thrilled to support the next generation of trailblazers in these vibrant cultural hubs,” stated [Name], [Title] at Rémy Martin.

The grants are designed to empower artists, entrepreneurs, and innovators across various disciplines, recognizing thier contributions to culture, innovation, and originality. Winners will be paired with industry mentors and celebrated at local events,highlighting the special bottlings and the city’s unique creative spirit.

Remy Martin This Is My City Detroit

Supporting Local talent and Cultural Legacy

The “This Is My City” collection extends beyond a limited-edition release, serving as a platform to celebrate and nurture the talent that continues to shape the global hip hop landscape. Rémy Martin’s commitment to these cities transcends mere marketing, demonstrating a genuine belief in fostering the next generation of creative voices.

With its rich history and contemporary flair, Rémy Martin’s “This Is My City” initiative is a powerful testament to the enduring legacy of hip hop and the vibrant cultures that make these cities so unique. The launch of this collection and microgrant program marks a notable moment in both the brand’s journey and the evolution of hip hop culture itself.

For those interested in applying for the “This Is My City Microgrant Initiative,” the request portal and further details can be found at remymartin.com/ThisIsMyCity. Applications open on February 19, 2025, and close on April 11, 2025.

What is the purpose of the “This Is My City” microgrant initiative?

Archyde News: interview with Victoria LeGrand, Brand Manager at Rémy Martin

Celebrating Hip Hop with Rémy Martin’s “This Is My City” Collection

French cognac house Rémy martin has always been at the intersection of art and culture. Their latest initiative, “This Is My City,” pays homage to the four cities that shaped hip hop: Atlanta, Chicago, detroit, and New York City. We sat down with Victoria LeGrand, Brand Manager at Rémy Martin, to discuss this exciting collection and its microgrant initiative.

Unique Bottle designs Reflecting Cityscapes

Archyde: Can you tell us more about the design process for the “This Is My City” bottles?

Victoria LeGrand: Absolutely. We wanted each bottle to capture the essence of its respective city. The design team drew inspiration from iconic landmarks, colors, and even local slang. For instance, the New York City edition features the iconic orange and blue hues, reminiscent of vintage cassette tapes.

Empowering local Creatives with Microgrants

Archyde: Rémy Martin is also launching a microgrant initiative. Can you share more about this?

Victoria LeGrand: Yes, we’re thrilled about this aspect of the project. We’re awarding $20,000 to emerging creatives in each of the four cities.These grants are open to artists, entrepreneurs, and innovators across various disciplines. Our goal is to support those who are shaping their city’s cultural landscape and fostering innovation.

Supporting Local Talent and Cultural legacy

Archyde: Why was it important for Rémy Martin to celebrate these cities and their creative communities?

victoria LeGrand: hip hop has always been about more than just music. It’s a cultural movement that has shaped these cities and the world.By celebrating these cities and supporting their creative communities,we’re not just launching a product,we’re investing in the future of culture.

Engaging with the Next generation of Creatives

Archyde: What message do you hope the “This Is My City” collection sends to the next generation of creatives?

Victoria LeGrand: We want them to know that their voices matter,and that their creativity has the power to shape not just their communities,but the world.We’re here to support them, and we can’t wait to see what they create.

Applications for the “This Is My City Microgrant Initiative” open on February 19, 2025, and close on April 11, 2025.For more information, visit remymartin.com/ThisIsMyCity.