2024-01-26 13:11:51
Renault Group Morocco reaffirmed its industrial and commercial leadership in 2023, thus remaining a strategic pillar of the Group’s global system, with more than a third of new vehicle sales on the national market and nearly two thirds of industry exports. Moroccan automobile.
This is the assessment made by the management staff of the diamond firm in the Kingdom, as part of a press conference dedicated exclusively to the assessment of its activities in the Kingdom.
As highlighted by Mohamed Bachiri, Director of Renault Group Maroc, the production of the diamond firm’s two factories in the Kingdom saw an increase of 9.3% compared to the previous year with a total of 382,661 vehicles manufactured. . In detail, the Tangier factory manufactured 287,860 vehicles, an increase of 12.6% compared to 2022. As for the Somaca factory, it achieved a new production record of 94,801 vehicles, exceeding the production of the previous year by a few hundred vehicles. With an average of 1,765 vehicles produced per day, production at the Tangier and Casablanca factories represents 17% of the Group’s sales worldwide.
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What about exports? Mr. Bachiri stressed that Renault Group Maroc exported nearly 90% of the production of its two factories. Concretely, the Tangier factory shipped nearly 269,515 vehicles, or nearly 94% of its production, while the Casablanca factory exported more than 74,140, or nearly 78% of its production. In total, 343,652 vehicles were exported in 2023 to 68 destinations around the world, or two thirds of the Kingdom’s vehicle exports.
A pace which should increase, especially since in 2023, new industrial projects have been announced on Moroccan soil. This is the case for the production of the Dacia Jogger in the thermal version and in the hybrid version which was assigned to the Tangier factory. Should we also add at the Melloussa factory the start of production of the Mobilize Duo, a two-seater electric quadricycle, Somaca is not left out since for several months it has hosted the production of the Renault Kardian, a B-segment SUV for international markets.
“I would like to emphasize that Renault Group Maroc continues its commitment to the development of its industrial ecosystem in the Kingdom. We exceeded our commitments made with the Kingdom at the end of 2023 a year in advance with a local integration rate, excluding mechanics, of 65.2% in 2022 compared to a target of 65% in 2023 and a turnover local sourcing of 1.86 billion euros in 2022 compared to a target of 1.5 billion euros in 2023. An increase of 40% compared to the year 2021,” continues Mr. Bachiri.
And taking into account the industrialization of new vehicles, the total number of suppliers in the Renault Group ecosystem increased from 26 in 2016 to 87 in 2023, or 11 additional equipment manufacturers. It remains to add the integration of the sourcing of raw materials, notably through the strategic partnership concluded between Renault Group and Managem Group for a supply of Moroccan cobalt intended for electric vehicle batteries. Still, the diamond firm is working hard to develop the 2nd phase of its ecosystem, targeting more than 3 billion euros in local sourcing and a local integration rate (excluding mechanics) by 80% by 2030.
Grégoire de Saint Lager, CEO of Mobilize Financial Services Morocco, Mohamed Bennani, CEO of the Renault brand in Morocco, Mohamed Bachiri and Fabrice Crevola, CEO of Renault Commerce Maroc and the Dacia & Alpine brands in Morocco.
What about Renault Commerce Maroc?
Despite a context of stagnation in 2023 in sales of new cars, to which must be associated high inflation, Renault Group has maintained its good commercial momentum thanks to its two brands Dacia and Renault which respectively occupy the first two places on the podium with a share of cumulative market share of 37.3% and a sales volume of 60,295 vehicles. Concretely, six Renault Group Maroc models appear in the top 10 best sellers with the Renault Express in first position, followed by the Dacia Sandero, the Dacia Logan, the Renault Clio, the Dacia Duster, and the Dacia Lodgy. Remember that in 2023, Dacia sold 33,830 units. Better still, the brand maintains its leading position for the 14th consecutive year, with a PC market share of 23.3%.
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Renault, for its part, consolidated its commercial position on the market with 16.4% market share and continues its growth with a volume of 26,455 units sold at the end of December 2023, an increase of 0.3% compared to to 2022. Remember, the diamond brand positions two models in the TOP 5 of sales of private vehicles on the Moroccan market, including the Express (1st) and the Clio (5th). Note that Renault confirms its leadership in the light utility vehicle market thanks to its three flagship models: Express Van, Master and Trafic. At the end of December, the brand sold 3,826 units with a 24.1% market share.
It should also be noted that in the Renault Group Morocco brand portfolio, Alpine made its entry last October and has strong development ambitions in Morocco. Not to mention that the year 2023 was also marked by the acceleration of the deployment of “Renew”, the label dedicated to used vehicles from Renault Group. “This label has been adopted by 13 dealers in the Kingdom, pending the expansion of this activity of selling used vehicles across the entire distribution network in 2024,” said Fabrice Crevola, Managing Director of Renault Commerce Maroc , from Dacia Maroc and Alpine Maroc.
Mobilize Financial Services growing
What about the balance sheet of Mobilize Financial Services, Renault Group’s financial captive in Morocco? According to the staff of the diamond firm, it closes the year 2023 with a robust performance. This is evidenced by the financial results which demonstrate solid resilience and an ability to prosper even in complex economic conditions, notably with growth in outstandings of more than 360 million dirhams, specifies Renault Group Maroc.
Concretely, the diversified portfolio of financial products and services continued to meet the varied needs of customers with a more competitive offering offering more services. Mobilize Financial Services has thus strengthened its presence on the market, with more than 17,000 Renault and Dacia vehicles financed in 2023 and nearly 52,000 services sold.
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Building on these achievements, the Group’s financial captive is entering 2024 ready to take on new challenges in the continuity of its strategic plan structured around three pillars, namely the transformation of mobility thanks to the loyalty offer. rental with take-back commitment as a lever for the sale of new vehicles and the development of after-sales service. To this must be added active support for the growth of the second-hand market by offering adapted and accessible financing solutions and services. Finally, Mobilize Financial Services intends to offer a more intuitive and personalized customer experience throughout the customer journey using digital solutions, thus strengthening the transparency and trust of its customers.
Renault Digital Maroc, the other asset of the diamond firm
In 2023, “Renault Digital Maroc” was launched, a new entity whose mission is to take charge of the development and maintenance of digital products for the group’s various businesses and its customers around the world. This strategic entity will strengthen the development of new professions and contribute to the increase in the skills of highly qualified Moroccan resources. Significant progress which, according to staff, attests to the Group’s confidence in the Moroccan sector, thereby strengthening its role as a key player in the automotive industry. Should we also emphasize that the diamond firm is actively working on the creation of an engineering center, the development of an open innovation ecosystem centered on software, and intends to subsequently deploy a certain number of initiatives linked to the circular economy.
Morocco in the Top 15 of Renault’s first markets
Renault Group recorded a strong increase in its sales worldwide of around +9% compared to 2022, with a total of 2,235,345 vehicles over the financial year. The Group announces that it is in a dynamic of success with three of its strong growth brands, including Renault, Dacia and Alpine, up 9.4% with 1,548,748 vehicles sold in 2023 worldwide. In detail, Renault is the best-selling French brand in the world. In Europe, it recorded a good increase of +19.3% compared to 2022.
Dacia is also riding the wave of success with growth of 14.7% 658,321 units sold in 2023. Alpine continues its progression with 22.1% with 4,328 vehicles sold. It should be noted that Morocco is among the Renault Group’s top fifteen markets in 2023, positioning itself in 10th position just behind Romania and ahead of Argentina with 60,290 units sold, or 37.3% market share.
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