Research and Cases in Management Sciences – Number 2023/1 – No. 24 – Value proposition and values

2023-09-19 22:00:00
Page 5 to 6: Olivier Joffre and Stéphane Trébucq – Details on the format of the RCSG review | Page 7 to 8: Contributed to this issue | Page 11 to 22: Catherine Lejealle, Sabine Ruaud and Thierry Delecolle – With what value proposition can we conquer Chinese millennials? | Page 23 to 39: Carole Bataillard – Towards an integrative vision of CSR | Page 41 to 51: Aicha Kallel, Asma Bouhafs, Norchène Ben Dahmane Mouelhi and Sabeh Daoula – Reflection on the experiential marketing strategy of a guest house | Page 53 to 54: Warning | Page 55 to 72: Catherine Lejealle, Sabine Ruaud and Thierry Delecolle – The brilliant bet of eco-responsible diamonds from Maison Courbet to conquer the Chinese market | Page 73 to 92: Carole Bataillard – CSR: Pay attention to the business case vision! | Page 93 to 106: Aicha Kallel, Asma Bouhafs, Norchène Ben Dahmane Mouelhi and Sabeh Daoula – “Dar Zaghouan” | Page 107 to 110: Instructions for authors | Page 111 to 112: Reproduction rights and use of educational cases.
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