Research in management sciences in Morocco (Éditions EMI “Recherches”, 2022)

Page 1 to 7: Start Pages | Page 9 to 12: Gérard Hirigoyen – Preface | Page 13 to 26: Mohamed Ait Benzaiter and Chafik Bentaleb – Chapter I. CSR commitment and societal impact: the case of the Ménara Group | Page 27 to 54: Sidi Mohamed Rigar and Safa Ougougil – Chapter II. Family entrepreneurship between performance challenges and financial structure constraints: the case of Moroccan SMEs listed on the Casablanca Stock Exchange | Page 55 to 78: Lahoucine Berbou and Asmaa Abid – Chapter III. Analysis of the configurations of Business Models of Management consulting firms | Page 79 to 94: Omar Benaini and Hamza Kabbaj – Chapter IV. Organizational agility within the Moroccan company: dimensions and practices | Page 95 to 129: Amina Benraïss, Fatimezzahra Choukairi-Dini and Ridouane Messaoudi – Chapter V. Organizational support perceived as an employer brand strategy: contribution to organizational involvement and employee retention – the case of call center agents in Morocco | Page 131 to 141: Hassan Chraibi – Chapter VI. Plea for a reflexive phenomenology in management sciences | Page 143 to 168: Hind Hourmat Allah – Chapter VII. Towards a renewal of SME internationalization models in Africa | Page 169 to 181: Rachid Oumlil – Chapter VIII. Exploring the bridge between open innovation and the social through a theoretical systematic literature review | Page 183 to 216: Raja Temnati and Ihab Bghiel-Yahyaoui – Chapter IX. The Moroccan middle classes, a key marketing issue and a foundation for development | Page 217 to 229: Hosna Hossari – Chapter X. The evaluation of training: A labyrinth in search of the saving formula | Page 231 to 242: Jacques Igalens and Doha Sahraoui – Chapter XI. Non-financial information in Morocco, inventory and prospects | Page 243 to 260: Sara Bentebbaa – Chapter XII. Organizational learning trajectory(s) in family businesses. Proposal for a conceptual framework | Page 261 to 280: Ahmed Sabbari and Anas Hattabou – Chapter XIII. Early internationalization of SMEs: an approach through entrepreneurial dynamics | Page 281 to 307: Fabrice Shurweryimana and Mustapha Zahir – Chapter XIV. Roles and effects of harmony between knowledge management systems and desorption and absorption capacities in knowledge transfer within SME-large enterprise subcontracting relationships | Page 309 to 325: Majda El Agy – Chapter XV. Entrepreneurial support: towards a better understanding of the phenomenon | Page 327 to 338: Farouk Nassiri – Chapter XVI. The complexity of making strategy in a family business | Page 339 to 369: Mohamed Ouiakoub and Thierry Poulain-Rehm – Chapter XVII. The transmission of family businesses: An opportunity to change the business model | Page 371 to 386: Fatima Zahra Kasmaoui and Martine Hlady Rispal – Chapter XVIII. The contribution of the phenomenological approach to understanding the phenomenon of international entrepreneurship | Page 387 to 393: The authors | Page 394: End Pages.