2023-09-14 09:24:00
For the first time, Re:Store decided to change its logo and expand its assortment. This was stated by the President of Inventive Retail Group Tikhon Smykov at the presentation of a new point in Moscow.
“We want to build an updated retail network <…> As part of the changes, the two-color “re:Store” logo with a colon in the middle is changing to “restore:”, with a colon at the end,” Tikhon Smykov said, as reported by TASS. The new logo will be black and white. Smykov noted that the company wants to move away from just a gadget store, becoming “a window into the world of technology.” Therefore, the store will feature more products and other brands.
This is the first time such changes have occurred in the company. The retailer notes that this is due to changes in the company’s strategy and positioning. After these changes, it is planned to open stores with an area of 200 square meters, which is 100 square meters more than the average area of existing outlets.
The store has begun expanding its assortment in 2022. Visitors can buy not only Apple products there. Previously, the company presented new iPhone 15which included technologies that have long been known to the market.
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