Reviving ‘The Tig’: Duchess Meghan’s Journey towards Becoming the Highest-Paid Influencer

2023-06-20 02:21:46

After Spotify off

“Best paid influencer” – Duchess Meghan is working on her image change

After the podcast ended, Duchess Meghan has already set new goals. Her team is working on an image change and her lifestyle blog “The Tig” is to experience a relaunch.

Published20. June 2023, 04:21

Duchess Meghan and Prince Harry have ended their collaboration with Spotify.

Imago

This means that twelve episodes of the “Archetypes” podcast will be broadcast.

IMAGO/Panama Pictures

In it, Meghan talked to celebrities like singer Mariah Carey, It-Girl Paris Hilton or tennis star Serena Williams about prejudice against women.

Spotify

Now the head of the streaming service’s podcast, Bill Simmons, also comments and scolds: “‘These damn scammers’ – this is the podcast we should have started with them.”

imago images/ZUMA Press

However, an Archewell spokeswoman told the Wall Street Journal that Meghan would “continue to develop content for the Archetypes audience on another platform.”

IMAGO/Pacific Press Agency

Duchess Meghan and Prince Harry (38) have ended their collaboration with Spotify.

But the 41-year-old and her team already have new career plans and offers are pouring in, reveals an insider.

In addition, her former lifestyle blog “The Tig” is to be revived, which means that according to experts, Meghan could become the “highest-paid influencer”.

Cooperation with Spotify is for Duchess Meghan and Prince Harry (38) ended prematurely. The decision to remove the “Archetypes” podcast from the platform was made by mutual consent, they said The couple’s production company, Archewell Audio, and Spotify with. This eliminates a major source of income for the Sussexes, but the 41-year-old already has new goals.

“We knew the Spotify announcement was coming. It may come as a shock to others, but we’ve been working on reinventing Meghan for weeks,” said an insider close to William Morris Endeavor (WME). Meghan recently signed a contract with the renowned talent agency, which represents various Hollywood stars. The goal is to re-establish the Duchess Meghan brand as an figure. The head of the agency, Ari Emanuel (62), should be in charge of this.

Meghan could sign a contract with Dior

“Ari is the best in the business when it comes to corporate business and making money,” the source continues. The offers for the mother of two would already come in “in streams”. Other podcast platforms have already expressed their interest in working with the Duchess and “there have been rumors for weeks that she is about to sign a contract with Dior,” reveals another insider.

In addition, there is increasing evidence that there is a Relaunch of her former lifestyle blog “The Tig” could exist, which Meghan deactivated shortly before getting engaged to Prince Harry in 2017. The website is set to compete with Gwyneth Paltrow’s successful site Goop – and it could actually be a lucrative business model for the Duchess.

Will the Duchess become the highest paid influencer?

According to the Daily Mail, Alison Bringe from brand performance company Lauchmetrics is convinced that the 41-year-old will be “one of the best-paid mega-influencers, if not the best-paid in the world”. Brand expert Nick Ede shares this opinion and even assumes that Meghan could receive the equivalent of CHF 229,000 per post. And further: “She is already one of the most talked about and photographed people, so it is a very lucrative move to maximize their profits and join these brands.”

As part of the makeover, the Duchess befriended marketing expert Victoria Guthy. She is married to Bill Guthy, whose company Guthy-Renker helped Cindy Crawford (57) turn her Meaningful Beauty cosmetics line into a 90 million franc brand. “Meghan and Victoria are very close. If anyone can help the Duchess develop a skincare or makeup brand, it’s Victoria and Bill,” a Montecito source told the Mail on Sunday.

Image change expert Eric Schiffer told Focus: “Meghan would do well to distance herself from her husband’s toxic drama.” He adds: “She is a woman who is constantly evolving. This is about building a global brand. We’ll be hearing about big deals soon.”

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