Mustafa Hussain via Getty Images
Only three months ago, the new electric car brand Rivian With Mercedes-Benz AnnounceCo-developing commercially available electric minivans in Europe, but today the formerIssue a press releaseHe said that he would suspend the entire case and shift the focus of development back to his own business, in order to maximize the potential of the brand in the short term.
Although Rivian said that it will no longer develop according to the content of the memorandum of understanding with Mercedes-Benz, it is believed that the two broke up peacefully and the relationship is still good. Because it is mentioned in the article that both of them share the enthusiasm of “accelerating the electrification of vehicles and providing consumers with quality products”, they will continue to seek strategic opportunities. At the same time, Mathias Geisen, director of small trucks at Mercedes-Benz, also added that this change will not affect their commercial vehicle electrification strategy.
That is to say, in the face of the global recession, Rivian, even if it is able to persist among all electric vehicle start-up brands, still has todownsizing 6% to reduce costs, and at the same time increase the price of future orders.luckily that’s what they delivered R1S SUV and R1T Pickup trucks are generally well received, making consumers willing to pay for them.