Engadget reported that Roku will shut down sales of its smart home hardware line, concluding an effort that began in 2022.
The decision arrives days after Fox completed a $22 billion takeover of the company. Roku will phase out video doorbells, home monitoring kits, light strips, and most camera models to concentrate entirely on its core operating system and media players.
- Sales of video doorbells, home monitoring systems, and smart lights are winding down across retail channels.
- Hardware losses more than doubled to $48.6 million in the third quarter, driven by rising memory component costs.
- Roku devices will still receive software updates and customer service support.
“We’re sharpening our focus on Roku’s core mission: being the top streaming platform,” a Roku spokesperson told Lowpass.
The company confirmed it plans to wind down sales of smart home hardware while providing continued support and services for existing Roku Smart Home products. Only two devices, the Roku Indoor Camera 360° and the Video Doorbell & Chime, remained in stock on the brand web store following the announcement. Third-party retailers such as Amazon have also restricted inventory to refurbished models.
Roku will stop selling smart home devices and refocus on streaming – Engadget: https://t.co/vtCRxE8aaS
While device revenue grew by 33 percent year-over-year in the third quarter, hardware losses climbed from $22.9 million to $48.6 million. Roku blamed these soaring deficits primarily on the increased costs of memory components.
| Metric | Q3 Previous Year | Q3 Final Independent Report |
|---|---|---|
| Device Revenue Growth | Baseline | +33% Year-over-Year |
| Hardware Losses | $22.9 Million | $48.6 Million |
The company said that its overall device revenue figures rely primarily on standalone players and branded TVs rather than third-party Roku operating system sets. Those proprietary TV lines exceeded expectations in the prior quarter, coinciding with the launch of Roku’s first OLED sets.
Roku initially entered the smart home market in 2022 using rebadged versions of Wyze products before manufacturing its own branded hardware last year. However, the company gradually distanced itself from the segment over the preceding months by omitting smart home devices from its corporate earnings reports earlier this year.
Existing device owners will retain ongoing platform support as the company pivots resources toward streaming hardware and software integration.
$ARLO ROKU TO EXIT ENTIRE SMART-HOME HARDWARE BUSINESS FOLLOWING FOX ACQUISITION — LOWPASS EXCLUSIVE
Roku: Streaming-Anbieter gibt Smart-Home-Sparte auf https://t.co/WGm5gbZrYu
