2023-08-01 02:40:00
Xinhua News Agency, Guiyang, July 31 (Reporters Ou Dongqu and Jiang Cheng) Since July last year, the “Village BA” in Taijiang, Guizhou and the “Village Super” in Rongjiang have been out of the circle one after another, and they have become popular all over the Internet. In a year’s time, the former has risen to the National Hemei Village Basketball Competition, and the latter is about to start the National Food Football Friendship Match, both continuing to write new legends.
China’s “village competition”, represented by “village BA” and “village super”, is becoming a new engine for rural revitalization and activating the rural economy with its unique growth model. New vitality.
Wide market for agricultural products
In the Guizhou “Village Super League” final that ended on July 29, Zhongzhong Village missed a goal in the penalty shootout, and unfortunately gave the championship trophy to its opponent Chejiang Yicun. But few people know that Zhongzhong Village, Zhongzhong Township, which is less than 10 kilometers away from Rongjiang County, is the “China’s No. 1 Deflated City” where the deflated cattle industry has flourished.
On July 29, a child cheered for the loyalty village team at the “Village Super League” competition.Photo by Xinhua News Agency reporter Yang Wenbin
Since the “Village Super” became popular in May this year, Zhongzhong Town has become a famous local tourist destination. Walking into Zhongzhong Town, the streets are bustling with people coming and going, and dozens of beef hot pot restaurants are crowded with diners. With a light bitter taste and strong beef aroma, this pot of unique beef hot pot makes people who love it want to stop.
Zhongzhong Town is the largest beef cattle trading market in Rongjiang County, where trading takes place every Saturday. June to September was originally the off-season for sales. In the past, about 200 heads were traded per game. Since the “Village Super League” was held, the transaction volume has increased to 300 to 400 heads. Yang Shengqiao, the owner of a local restaurant, said: “‘Cunchao’ has brought us huge traffic. It is busy from 8:00 am to 10:00 pm every day, and the business is two or three times better than before.”
Not only in Zhongcheng Town, but also the catering around the “Village Super” football field is even more popular. The local government has set up nearly 2,000 temporary free stalls in the barbecue area, special snack area, cold drink area, and trunk market area, which has made the nighttime economy of Rongjiang County suddenly emerge.
“We get up at five or six o’clock every morning to make ingredients, and we have to be busy until the early morning of the next day. We can sell hundreds of bowls a day and earn about 3,000 yuan.” Yan Yiting is a native of Rongjiang. Since the “Village Super” was held , he and his wife were busy selling Rongjiang roll noodles outside the football field.
On July 1, tourists buy local specialty snacks at the free booths set up near the “Vunchao” football stadium in Guizhou.Photo by Xinhua News Agency reporter Yang Wenbin
Offline stores are full of diners, and online live broadcasts are no less impressive. According to statistics from the Rongjiang County Development and Reform Bureau, during the “Village Supermarket”, 12,000 new media accounts and more than 2,200 local live webcast marketing teams in the county drove vegetables, watermelon, red bayberry, rice, Luo Han Guo, kudzu root powder, honey and other special agricultural products. The product sales revenue exceeded 400 million yuan.
On July 30, the 2023 “June 6th” Eating New Festival basketball game in Taijiang County came to a successful conclusion. 247 basketball teams around Taijiang County dedicated more than 200 wonderful games to the audience in 15 days.
Since Taijiang’s “Village BA” became popular in July last year, the continuous competitions have brought huge business opportunities to the local area. On June 1 this year, at the Guizhou Provincial Cooperation and Promotion Conference for the Yangtze River Delta, Taijiang County and Tianneng Group successfully signed an investment cooperation agreement for the Guizhou Tianneng Recycling Materials Industrial Park Project, and Tianneng Group added an additional 1 billion yuan in Taijiang County invest.
Yang Dezhao, the magistrate of Taijiang County, introduced that the local area is also grabbing new opportunities brought by the “Village BA” to the demand for ethnic handicrafts and sports and travel equipment. At the opening ceremony of the 2023 China Taijiang Miao Sisters Festival, 17 enterprises and The county people’s government signed a cooperation agreement. Since 2022, Taijiang County has newly introduced 40 investment promotion projects, with a total investment of 4.161 billion yuan, and 3.541 billion yuan in industrial capital.
According to statistics from the Taijiang County Government, in 2022, the county’s GDP will be 4.498 billion yuan, a year-on-year increase of 9%; the per capita disposable income of rural residents will be 11,996 yuan, a year-on-year increase of 7.5%. In the first half of 2023, the regional GDP reached 2.017 billion yuan, a year-on-year increase of 7.7%, creating a record of GDP ranking first in the state and in the forefront of the province for six consecutive quarters since 2022.
national culture carrier
What made “Village Super” and “Village BA” quickly spread all over the Internet is not only the wonderful and pure ball game, but also the rich and colorful national cultural performances. Among them, the colorful national costumes have become a highlight. Driven by sports events, some local ethnic minority costumes have become highly sought after fashion items.
“This silver pendant is so exquisite, and it has a football pattern!” “Just this batik skirt! Buy it back and give it to my mother.” “Rongjiang’s ethnic costumes are very beautiful, and I want to buy one.” The Sanbao Dong clothing store in Laojie is doing a brisk business, and many tourists try on and choose clothes in the store. Wu Linyuan, the manager of the clothing store, said that since the start of the “Village Super”, the number of orders has tripled.
On June 30, girls from ethnic minorities sorted out silver jewelry at a cultural and creative booth set up near the “Vunchao” football stadium in Guizhou, preparing to show ethnic costumes to tourists.Photo by Xinhua News Agency reporter Yang Wenbin
According to statistics, there are 6 boutiques in Rongjiang County mainly engaged in indigo dyeing, batik, embroidery, silver jewelry, and ethnic minority clothing.
In Taipan Village, Taijiang County, the “Intangible Cultural Heritage Market” allows tourists to appreciate the beauty of intangible cultural heritage. At present, dozens of fixed facades, mobile booths, and experience centers have been built in the whole village, bringing new opportunities to the consumption of local ethnic handicrafts. In the cultural and creative product store next to the “Village BA” stadium, the sales of cultural and creative products such as Village Baby, No. 66 basketball uniforms, basketballs, and key chains have increased significantly.
“When ‘Village BA’ was booming, our company incorporated local characteristic elements such as Miao embroidery and paper-cut into daily life products, and developed cultural and creative products such as hats, bags, and clothes.” said Long Yu, Operation Director of Guizhou Wushuiyuntai Company During the “June 6” Eating New Festival basketball game this year, the sales volume was close to 100,000 yuan.
In the intangible cultural heritage offline experience store of Taipan Village Media Workshop, a cultural and creative mural “Family Portrait” handicraft that combines Miao embroidery and silver ornaments is very popular among tourists. “This butterfly is the totem of our Miao nationality. In the middle of this silver ornament is blessing. On the two sides are two fish, which represent fish jumping over the dragon’s gate. On the top is home and prosperity.” Zhang Zhilin, the inheritor of Miao silver jewelry forging in Taijiang County, said, “We combined the live broadcast With the goods, the sales volume in the past few days is close to 2,000.”
Fast flow of tourists
On July 29, after the final of the “Village Super League”, crowds of tourists crowded the barbecue restaurants and snack bars in the streets and alleys of Rongjiang County. Almost all the ingredients prepared by restaurants that day were sold out immediately after the game. The carnival lasted until the early morning of the next day. The loyal village team that won the runner-up sang and celebrated with tourists all night in front of the barbecue shop. Rongjiang County became a “city that never sleeps” on the night of the final.
This is the fireworks show after the game filmed on July 29.Photo by Xinhua News Agency reporter Liu Xu
The huge flow of tourists has made the tourism industry of Rongjiang County and Taijiang County grow rapidly. During the period of sports events, local hotels and hotels are basically full of rooms. “Sports +” has become an important way to promote the development of tourism in Qiandongnan Prefecture.
Yuan Suqun, a tourist from Guangdong, was very excited to be able to successfully book a room and watch a hearty football game. “I booked a room in advance a month ago. After coming here, I feel that the environment is very good, the air is very fresh, and the ball games and folk songs and dances are very exciting. This trip is worth it!” Yuan Suqun said.
According to Quan Chunmu, general manager of Shangpin International Hotel in Rongjiang County, since the “Village Super” was held, the hotel’s occupancy rate has doubled compared to before, and most of the time it is basically full.
Yang Lu, deputy director of the Rongjiang County Culture and Tourism Bureau, introduced that the local area will integrate the “Village Super” event into the development plan of the county’s tourism industry. , ethnic sports, gourmet catering, outdoor leisure, vacation health, and folk experience in one of the cultural and sports travel characteristic routes.
On June 23, a folk song and dance performance team formed by the villagers spontaneously entered the venue in costumes playing Lusheng. Published by Xinhua News Agency (photo by Wang Bingzhen)
According to statistics, during the “Village Super” competition, 3.3842 million tourists were attracted, including 1.8551 million tourists from outside the province and 1.5291 million tourists from within the province, a year-on-year increase of 131.75%. Revenue was 3.834 billion yuan, a year-on-year increase of 164.05%.
The basketball games held every once in a while have already given Taijiang County the sweetness of tourism. Since July last year, with the help of the “village BA” tourist flow, Taijiang has created two 4A-level scenic spots, upgraded and transformed several 3A-level scenic spots, and a number of idle and inefficient tourism projects have taken the opportunity to revive. stand up.
According to statistics, in the second half of 2022, Taijiang County will receive 910,200 tourists, a year-on-year increase of 28.72%, and realize a comprehensive tourism income of 987 million yuan, a year-on-year increase of 49.09%. In the first half of 2023, Taijiang County received 1.1783 million tourist trips, a year-on-year increase of 58.54%, and its comprehensive tourism income was 1.319 billion yuan, a year-on-year increase of 80.68%.
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