Armed with a giant lens and zero shot lists, bedroom rocker Ebril and director Ryan Faist shot a reckless, run-and-gun music video for “Reckless Attitude” across Toronto.
The 10-hour daytime shoot spanned various pockets of the city, dodging pharmacy signs while featuring Ebril’s cat, Juni, who appeared as a featured star after inspiring the track.
- Director Ryan Faist mapped out zero shots on a shot list, worked without a weather backup plan, and tested a giant lens for the very first time.
- The production crew compassed their way from east to west across Toronto, hopping out of a van to steal shots without receiving a single parking ticket.
- Ebril’s cat Juni joined the production on camera after previously serving as a featured vocalist on the track.
The Ryan Faist-directed music video is equally brash and bold, a run-and-gun affair shot across Toronto. Speaking with The FADER via email, Faist said, “It’s all in the name of the song. We shot this pretty recklessly.”
Faist says he ditched his usual approach for video planning, noting that he had zero shots on a shot list, didn’t have a weather backup plan, and hadn’t used this giant lens before, but that everything worked out swimmingly in the end. “We knew we had 10 hours of daylight in the city,” Faist recalls.
He scouted out a ton of locations just to make sure there wasn’t a Rexall Pharmacy sign in the back of every shot, and they compassed their way through, east to west, hopping out of the van and stealing shots—didn’t even get a parking ticket all day.
“I wanted to capture a reckless spirit in the video – cats and bugs kept following me all around Toronto,” Ebril says of the video shoot. “After being a featured vocalist on ‘Reckless Attitude,’ my cat Juni was particularly excited to be in the video – she was born a star. The locations are little pockets of Toronto that embody key elements of my album.”
