Samsung is currently exploring a transition to OLED display technology for its entry-level smartphone lineup, a move that could potentially phase out the LCD panels currently used in its most affordable devices.
According to a recent Korean report, the company is evaluating the feasibility of sourcing low-cost, 720p resolution OLED screens to replace the LCD technology currently found in the Galaxy A0x series.
To facilitate this shift, Samsung is reportedly collaborating with Chinese manufacturers BOE and Tianma to develop these budget-friendly display components. While the integration of OLED panels would likely offer users improved display quality compared to existing models, industry observers note that the transition could lead to higher retail prices for entry-level buyers.
The company has not yet provided a specific timeline for the production of these screens or the launch of devices equipped with them, and Samsung has not officially announced a plan to replace LCD panels in its budget range.
Samsung and Apple are increasing average selling prices to offset lower high-end model shipment volumes as memory chip supply issues affect the global smartphone market. Simultaneously, a decline in shipments of flagship smartphones has reduced overall demand for OLED screens, pushing manufacturers to seek new sales opportunities within more affordable market segments.
The initiative is expected to extend beyond Samsung’s own hardware division, with the potential for the company to supply these new OLED panels to other smartphone brands, including Oppo and Vivo.
While this change could eventually lead to the total removal of LCD screens from the Galaxy A0x series, the final impact on consumer pricing remains uncertain. Currently, the remainder of the Galaxy A lineup already relies on AMOLED or other advanced display technologies.
