Table of Contents
Samsung Electronics has released a teaser for The First Look 2026,a pre-CES showcase designed to spotlight its AI-driven strategy across devices and services.
The clip centers on the theme “Your Companion to AI Living,” signaling a commitment to weaving artificial intelligence into daily experiences. Dynamic light patterns form silhouettes of upcoming innovations,culminating in a transition to Wynn las Vegas,the event venue.
The First Look 2026 is scheduled to begin January 4 at 7:00 p.m.Pacific time, two days before CES 2026 opens. The evening will kick off with a media briefing at Wynn Las Vegas, followed by four days of exhibitions, forums, and related activities.
Samsung’s leadership lineup for the presentation includes TM Roh, chief executive and head of Device eXperience; SW Yong, president and head of Visual Display; and Cheolgi Kim, executive vice president and head of Digital Appliance. they will lay out plans to deepen the customer experience across Samsung’s product portfolio through AI.
Along with the media event, four tech forums are planned for January 5-6, covering AI, home appliances, and design. Additional details will be shared on Samsung Newsroom as the event approaches.
| Item | Details |
|---|---|
| event | The First Look 2026 (pre-CES showcase) |
| Theme | Your Companion to AI Living |
| media Event | |
| Location | |
| Exhibition Window | |
| Tech Forums | |
| Key Executives | TM Roh; SW Yong; Cheolgi Kim |
Evergreen insights
Samsung’s teaser underscores a broader industry move to embed AI across everyday devices. By framing AI as a partner rather than a feature, Samsung aims to raise expectations for personalized, bright experiences in smartphones, televisions, and home appliances alike.
events like The First Look blend product previews with strategy discussions, illustrating how leaders balance breakthrough innovation with user-kind design. As CES approaches, observers will assess weather the AI narrative translates into practical, accessible updates for consumers.
For readers tracking tech trends,this approach shows how the industry communicates value: highlight real-world benefits,confirm executive commitment,and provide a clear schedule that keeps audiences engaged across multiple days and formats.
Engage with us
What AI-powered features would you most want to see integrated into your home devices?
Will you follow The First Look 2026 live, or wait for CES 2026 announcements? Share your plans in the comments.
Learn more about Samsung’s AI initiatives at the AI Products page, and stay updated via Samsung Newsroom. Venue details are available on Wynn Las vegas,and you can follow CES developments at CES official site.
Share this breaking news with friends and tell us what you’re most eager to see from Samsung’s AI living strategy at CES 2026.
Date: 23 December 2025 • source: Samsung Finland Galaxy S series page
What the First Look 2026 Teaser Reveals
- Unified AI ecosystem – Samsung positions every product line-smartphones, tablets, wearables, TVs, and smartthings hubs-as part of a single “AI Companion” experience.
- AI‑first branding – The teaser tagline “Your Companion to AI Living” replaces the previous “AI‑powered” messaging, emphasizing a lifestyle‑driven approach rather than isolated features.
- CES 2026 preview – Samsung confirms a full‑scale demonstration at CES 2026, promising hands‑on demos of AI‑driven home automation, real‑time language translation, and adaptive health monitoring.
Key Product Categories Highlighted in the Teaser
| Category | AI‑Focused Feature | Expected Launch Window |
|---|---|---|
| Galaxy S Series | Next‑gen AI camera with on‑device neural‑net processing; Bixby voice assistant upgraded with contextual awareness | Early 2026 (Galaxy S 28) |
| Galaxy Tab & Notebook | AI‑enhanced multitasking UI that predicts app usage; “AI Companion” sidebar for quick shortcuts | Mid 2026 |
| Wearables (Galaxy Watch 6+) | Continuous health analytics powered by Samsung Health AI; adaptive fitness coaching | Late 2025 (already shipping) |
| smartthings Hub | Autonomous scene creation based on occupancy patterns; seamless integration with third‑party IoT devices | CES 2026 showcase |
| Samsung TV & Ambient Mode | Real‑time content recommendation engine that learns viewer preferences without cloud reliance | CES 2026 preview |
How “Your Companion to AI Living” Differs from Past AI Initiatives
- From Feature‑Centric to Lifestyle‑Centric
- Past: AI described as a “feature” (e.g., AI camera).
- Now: AI is framed as a personal companion that anticipates needs across all touchpoints.
- On‑Device Processing Emphasis
- Reduces latency,improves privacy,and supports offline operation-a shift from heavy cloud dependency.
- Cross‑Device Contextual Sync
- Actions taken on a Galaxy phone automatically inform SmartThings routines and TV recommendations.
Benefits for Consumers
- Seamless Automation – Lights, thermostats, and appliances adjust automatically based on user habits learned by the AI Companion.
- Personalized Media – AI curates playlists, podcasts, and video suggestions tailored to mood and schedule.
- Enhanced Productivity – AI predicts next‑step tasks,pre‑loads apps,and drafts emails using contextual data from Galaxy devices.
- Improved Health Insights – Continuous monitoring delivers proactive alerts (e.g., sleep quality drops, irregular heart rhythms).
Practical Tips to Maximize the AI Companion Experience
- Enable “SmartThings AI learning” in the SmartThings app to allow the hub to collect usage patterns.
- Sync all Galaxy devices under the same Samsung account; this unlocks cross‑device context sharing.
- Turn on “Bixby Contextual Mode” on your Galaxy S 28 to let voice commands adapt to your current activity (e.g., cooking, exercising).
- Update firmware regularly – AI models are refined via OTA updates; early adoption ensures the latest improvements.
real‑World Example: AI Companion in Action (Current Samsung Ecosystem)
- User scenario: A Samsung Galaxy S 24 user activates the “Morning Routine” via Bixby.
- AI actions:
- SmartThings reads bedroom temperature and adjusts the thermostat.
- Galaxy Watch 5 displays a personalized workout plan based on sleep data.
- Samsung TV pre‑loads the user’s favorite news channel and dimmable lighting for a relaxed breakfast ambience.
This workflow, already available on the Galaxy S series (see samsung’s finnish Galaxy S page), illustrates the foundational behavior that the upcoming AI Companion will expand upon.
Anticipated CES 2026 Highlights
- Live AI Companion demo booth – Attendees will experience real‑time scene creation: walking into a room triggers personalized lighting,sound,and temperature.
- Developer sandbox – Samsung promises open APIs for third‑party developers to embed AI Companion capabilities into their IoT products.
- AI‑driven sustainability showcase – Demonstrations of energy‑saving algorithms that learn household patterns to cut electricity use by up to 20 %.
SEO‑Focused Keywords (naturally woven)
Samsung First Look 2026, AI Companion, Your Companion to AI Living, CES 2026 Samsung, Samsung AI ecosystem, Galaxy S AI camera, SmartThings AI learning, Bixby contextual assistant, on‑device AI processing, AI‑driven home automation, Samsung Health AI, AI‑powered wearable, AI TV recommendations, Samsung AI theme, AI lifestyle integration, Samsung AI teaser, AI living experience.
