2023-08-24 15:48:00
Have you ever thought about turning your Samsung product packaging into a useful object for your everyday life? This is the proposal of Eco Package, a Samsung initiative that aims to reduce the environmental impact of its product packaging and encourage consumer creativity by reducing the amount of waste discarded when purchasing branded products.
The Eco Package is made from recyclable cardboard and can be easily transformed into a variety of items, such as a cat house, a magazine holder, a drawer organizer or even a laptop stand.
In addition, Samsung is always thinking about how the manufacturing process and use of products impact the environment, looking for ways to reduce its carbon footprint and build a better future for the planet, such as improving its eco-friendly packaging with 90 % less ink.
As the South Korean giant explains, the Eco-Package project originally emerged in 2019 at C-Lab, Samsung’s startup program, and was quickly implemented the following year in several countries.
In about a year, the idea had already been implemented in the packaging of Samsung TVs and, currently, it has been extended to the boxes of new products, such as monitors and home appliances in certain countries.
“Instead of simply discarding the box after opening the product, the consumer can access the special website created by Samsung through the QR Code printed on the packaging, and discover all the creative ways of reuse. Using templates and instructions, you can choose what to transform the packaging into in a practical, hassle-free way, following the step-by-step process. In this way, the box that would be discarded becomes an object with a new use”, emphasizes Thiago César, Marketing Director for the Consumer Electronics division of Samsung Brazil.
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