The South Korean company Samsung presented its new range of 5G Galaxy S21 smartphones on Thursday, with a significant price reduction compared to the previous generation of its flagship phones.
Launched in a presentation streamed live over the internet, the S21 features a 6.2-inch (15.7 cm) screen and will be available starting January 29 at a base price of $ 800, $ 200 below the basic model of the Galaxy S20.
The world leader in smartphones also introduced the 6.7-inch (17cm) S21 Plus and S21 Ultra versions, with a 6.8-inch (17.2) screen.
“We live in a world where mobile devices come first, and with so many people working remotely and spending more time at home, we wanted to deliver a smartphone experience that meets the demanding multimedia demands of our ever-changing routines,” he said TM Roh, head of mobile communications at Samsung Electronics.
Samsung thus follows Apple’s trend of generally maintaining its iPhone price line but offering a range of phones for various pockets. The new line of smartphones will start at $ 1,200 for its Ultra S21, the most feature-packed device of the bunch.
The company also touted the improved quality of its processors and camera, as well as a new design.
The new phones offer an edge-to-edge screen, which allows them to be lighter, and automatic blue light filtering to reduce eye strain. The three new models, which can be pre-ordered in the United States starting Thursday, are available in multiple colors.
“BEST IN REAL LIFE”
= Avi Greengart, an analyst at research firm Techsponential, said the new phones “look better in real life than they do in photos.” Samsung has been at the top of the smartphone market (or close) in recent years, selling approximately 80 million phones in the third quarter of 2020, ahead of Chinese firms Huawei and Xiaomi and US-based Apple.
The smartphone market has been affected by the global coronavirus pandemic, which poses the paradox of an economy in crisis but with consumers more dependent on their devices.
Samsung’s launch, on the last day of the Consumer Electronics Show (CES), which takes place this week in an entirely virtual format, comes earlier than usual, according to Greengart and “also improves in price to Samsung’s main competitor, the Apple iPhone 12 “.
“For those who are not price sensitive, Samsung does not forget its users willing to pay more than $ 1,000 for the biggest and best,” added the analyst. “Anyone coming from a smartphone from two or three years ago will see that the improvements to the camera, display and battery are significant enough to be worth the upgrade.”