The pitch convened by Santander could involve the formation of a working team specifically dedicated to the Spanish multinational.
Spanish financial institution Santander has embarked on a pitch to review its global creativity and media accountsThe company’s goal is to find a partner that can manage both its global creative account and its global media account in an integrated manner.
The competition called by Santander, whose global investment in advertising is estimated at around 200 million euros, will be managed by Aquanima, Jakala and SCOPEN and It is expected to be resolved at the end of this year or early 2025.
Santander is looking for a creative agency and a media agency that are integrated into the same holding company and that they can work in a coordinated manner on the company’s new brand strategy.
The bank is looking for a partner to unify the management of its global creativity and media accounts
The pitch called by Santander could involve the formation of a working team that is specifically dedicated to the Spanish multinational to support both the creative and media aspects.
Those who win the competition will lead Santander’s campaigns in all the markets in which the company is currently present.a: Spain, Portugal, the United Kingdom and Poland in Europe, and the United States, Mexico, Brazil, Chile, Argentina and Uruguay in America.
In Spain, Portugal and the United Kingdom Carat is Santander’s media agency for about two years now.
If we focus on the creative area, Santander collaborates in Spain with a large group of agenciesfrom Accenture Song to Contrapunto BBDO, through DAVID Madrid, McCann or VML. And it also has its own in-house creative agency, LaSanta, which a few months ago created “Beinestando”, a campaign starring Aitana.
