2023-04-22 18:24:00
Pan concerts against pension reform are flourishing all over France. Ikea, Castel, Emmaus do not hesitate to surf on the enthusiasm of the French for their new instrument.
Pans in the street rather than in the kitchen. For several weeks, the demonstrators have been playing the pan to be heard. Very good way to break the ears, the concerts of pans welcome the trips of almost all members of the government, Emmanuel Macron in mind.
So faced with the craze for saucepans in demonstrations, some well-inspired brands have also played the new French instrument. By hijacking the words of Emmanuel Macron, a very French pan manufacturer has boosted its communication. The Cristel company, from Franche-Comté, has fun on Twitter: “Mr. President, at Cristel France we manufacture saucepans that move France forward!!!”.
“It’s not the saucepans that will move France forward”
Mr President, at @cristelfrance we make saucepans that move France forward!!!
ud83cuddebud83cuddf7 Living Heritage Company, with stainless steel collections certified Origine France Garantie pic.twitter.com/0gdqbpzzez
— CRISTEL (@cristelfrance) April 20, 2023
Even the Swedish furniture giant has its little joke. Ikea thus highlights the acoustic qualities of its affordable saucepans: “this price can make noise.” A little phrase that amused French Internet users on Twitter.
Finally, Emmaus is also surfing on the wave of saucepans. A Marseilles local of the association thus offers a sale of “portable sound devices” and that with low prices to help the most precarious and also the demonstrators in lack of pans.
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