Self-regulation of open market and delivery apps begins… Comprehensive discussion on fees and advertising expenses

Platform autonomous organization ‘Gap-eul Division’ kick-off meeting
Internet Business Association “Regulation and Innovation Harmonization”… Korea Mid-Term Federation “Introduction of upper limit system for commission rate”

Open markets such as Naver and G Market and delivery app providers such as Baedal Minjok started discussions with small business owners and delivery drivers on the platform to devise measures for self-regulation.

The Fair Trade Commission announced that the kick-off meeting of the ‘Platform Autonomous Organization Division’ was held on the 1st at the Korea Fair Trade Mediation Center in Jung-gu, Seoul.

The platform autonomous organization is a forum for platforms, vendors, and consumers to discuss various self-regulatory measures. A/B, Consumer/User, Data/Artificial Intelligence (AI), and ESG (Environmental/Social Responsibility/Corporate Governance) Improvement) is divided into four divisions, including the subdivision.

The A-Bul section discusses ways to create a fair trading environment for platform operators, SMEs and small business owners, as well as employees, and promote win-win cooperation.

Considering the characteristics of each industry, we plan to discuss major platform industries such as open market and delivery apps in turn.

At the meeting, dialogue and discussion took place to select issues to be resolved in a self-regulatory manner.

The Fair Trade Commission reported that platform fees and costs, improvement of store contract practices, preparation of standard contracts, and substantiation of fact-finding investigations were on the discussion table, the FTC reported.

Eight companies including Naver, Kakao, Coupang, WeMakep, Tmon, Gmarket, 11st, Interpark, and the Online Shopping Association and Internet Companies Association participated in the open market meeting.

The Small and Medium Enterprises Federation, the Federation of Small Businesses, and the Federation of Small Businesses and Entrepreneurs participated as representatives of the stores.

Professor Jin-woo Kim of Hankuk University of Foreign Studies and Dr. Yun-jeong Kim of the Korea Legal Research Institute also participated as private experts.

At the meeting in the field of delivery apps, Baedal Minjok, Yogiyo, Coupang Eats, and the Internet Business Association participated on behalf of platform operators.

As representatives of the stores, the Korea Federation of Small Businesses, the Federation of Small Businesses, the Food Service Federation, and the National Association of Franchise Owners participated, and as private experts, Seoul National University of Science and Technology Professor Kim Hyun-kyung and Attorney Yong-joo Cho participated.

The opinions of employees will be represented by the Korea Federation of Trade Unions Platform Freelance Labor Mutual Aid Association, the KCTU delivery platform union, and Rider Union in the future.

At the meeting, the Korea Internet Companies Association emphasized the need to establish a “platform market discipline system that harmoniously considers regulation and innovation.”

The Korea Federation of SMEs and SMEs said, “We hope that the upper limit system for commission rates for small and medium-sized enterprises and the introduction of collective bargaining rights for stores will be discussed promptly.”

The Federation of Small Businesses and Workers’ Organizations said they expect “a way for the platform and small business to grow together” and “an opportunity to promote the rights and interests of workers”, respectively.

At the meeting, related ministries such as the Fair Trade Commission, the Ministry of Science and ICT, the Ministry of Employment and Labor, the Ministry of SMEs and Startups, the Korea Communications Commission, and the Ministry of Agriculture, Food and Rural Affairs also attended and supported the discussion.

/yunhap news

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