Selling and capturing value (Dunod “Hors collection”, 2024)

2024-07-23 22:00:00
Pages 3 to 8: Start Page | Pages 9 to 12: Jean-Claude Larréché – Foreword | Pages 13 to 24: Jean-Claude Larréché – Chapter 1: The emergence of value capture | Pages 25 to 48: Jean-Claude Larréché – Chapter 2: Creating value for customers | Pages 49 to 63: Jean-Claude Larréché – Chapter 3: The creation of corporate value | Pages 64 to 81: Jean-Claude Larréché – Chapter 4. Mastering Multiple Goals | Pages 82 to 95: Jean-Claude Larréché – Chapter 5: Managing Customer Satisfaction | Pages 96 to 111: Jean-Claude Larréché – Chapter 6: Developing a Leadership Attitude | Pages 112 to 132: Jean-Claude Larréché – Chapter 7: Preparing for Value Capture | Pages 133 to 151: Jean-Claude Larréché – Chapter 8. Value Capture Strategy | Pages 152 to 174: Jean-Claude Larréché – Chapter 9. Value Capture Strategy | Pages 175 to 193: Jean-Claude Larréché – Chapter 10. Closing to Capture Value | Pages 194 to 215: Jean-Claude Larréché – Chapter 11. Winning to learn, learning to win | Pages 216 to 217: Jean-Claude Larréché – Conclusion | Pages 218 to 219: Jean-Claude Larréché – REVMANEX simulator | Pages 220 to 221: Jean-Claude Larréché – Acknowledgements | Page 222: Authors of this book | Pages 223 to 227: Notes | Pages 228 to 251: Index.
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