The MAI Group, an agency network encompassing approximately 400 experts, is actively scaling its operational footprint through a targeted recruitment drive for a Senior Performance Marketing (SEA/PPC) Manager position based in Augsburg, Germany. Operating under its subsidiary xpose360, the group is positioning itself at the intersection of advanced artificial intelligence integration and data-driven marketing architecture.
Inside the MAI Group Expansion and the xpose360 Subsidiary
The MAI Group—operating hubs across Berlin, Paderborn, Cologne, Munich, and Vienna alongside its Augsburg and Hamburg locations—focuses on rethinking data-driven marketing through cross-channel strategies. According to corporate recruitment filings hosted on platforms like Xing, the role at xpose360 in Augsburg requires a professional capable of managing complex paid-media initiatives from strategy to successful implementation.
The role at xpose360 explicitly demands mastery over automated platforms, moving away from manual bid and audience maintenance toward algorithmic oversight.
Core Responsibilities and Algorithmic Campaign Architecture
The incoming Senior Performance Marketing Manager will shoulder independent responsibility for a distinct client portfolio, steering strategy and results. Daily operations encompass comprehensive account audits, paid-media concept generation, and cross-channel campaign deployment spanning major search and social networks.
According to the official job specifications published via Xing employment portals, primary platform oversight covers Google properties—including Search, Performance Max, Demand Gen, and Shopping—alongside Meta environments utilizing Advantage+. Depending on individual client mandates, additional channel execution may involve Microsoft Advertising, LinkedIn Ads, TikTok, or Pinterest.
Furthermore, the position integrates modern machine-learning workflows through MAI Group’s internal AI Kit, utilizing artificial intelligence for analysis, reporting, and creative iteration. Professionals stepping into this role will also steer advanced tracking configurations, supporting clients with technical standards such as Google Analytics 4 (GA4), Consent Mode, Enhanced Conversions, and the Meta Conversions API (CAPI) to ensure a reliable data basis for optimizations.
Candidate Profile, Qualifications, and Working Culture
Securing a senior position within the MAI Group network requires a robust professional background. Applicants are expected to bring several years of professional experience in Search Engine Advertising (SEA) and Pay-Per-Click (PPC) marketing, ideally around five years, accompanied by visible successes in account management. Fluency in German at C2 proficiency is mandatory for client-facing counseling and in-house training sessions, while good English is an advantage.
Beyond technical competencies in feed and PPC tools like Google Merchant Center, Channable, or Channelpilot, the corporate culture emphasizes hybrid working models. Employees enjoy location flexibility across the broader MAI Group infrastructure, paired with continuous professional development opportunities, participation in digital marketing events, and a highly transparent corporate philosophy designed to challenge structures, processes, and mindset.
