2023-07-09 09:32:45
Posted Jul 9, 2023, 11:01 a.m.Updated Jul 9, 2023, 11:32 a.m.
A city lit up entirely in purple, crazy fans in the streets, stamps specially created for the occasion and a country in communion. This is how Seoul, the South Korean capital, celebrated throughout the week of June 13 the tenth anniversary of the emblematic group of K-Pop music, BTS. On July 9, the boy band released their memoirs, which could sell like hot cakes.
The party in Seoul was a reflection of the phenomenon: disproportionate. For nearly ten years, the K-Pop movement has spread internationally, attracting millions of fans and pouring billions of dollars each year into the Asian country, which has made it an emblem. Back on this movement as enigmatic as it is profitable for the Koreans.
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