The Sport Industry Group has officially opened planning for The Sport Industry Report 2027, inviting organizations across the global sports sector to shape its core research, surveys, and strategic conversations ahead of its launch at EY’s London Bridge headquarters in January.
Fantasy & Market Impact
- Sponsorship Valuation: Brand partners collaborating with Nielsen Sports on the 2027 report gain direct insight into emerging sponsorship ROI metrics and shifting consumer behaviors.
- Front-Office Strategy: Executive leadership teams can leverage upcoming survey data to benchmark commercial revenues against changing industry financial regulations.
Collaborative Research and Nielsen Sports Integration
Entering its third year of publication, The Sport Industry Report 2027 serves as a strategic roadmap for senior executives navigating shifting commercial landscapes, broadcast transformations, and evolving fan engagement models. Sport Industry Group (SIG) confirmed that partner organizations will work directly alongside the editorial team and Nielsen Sports to dictate the primary research themes. This collaboration allows participating entities to contribute directly to survey question design and provide thought leadership within their specific domains of expertise.
But the administrative timeline is moving fast.
High-Level Launch at EY Global Headquarters
Publication will coincide with an exclusive, invite-only launch event hosted at EY’s global headquarters in London Bridge in January 2027.
| Report Milestone | Timeline | Strategic Focus |
|---|---|---|
| Partner Integration | July – August 2026 | Shaping survey questions and research pillars with Nielsen Sports. |
| Industry Survey Launch | August 2026 | Data collection across global sports business sectors. |
| Executive Launch Event | January 2027 | Invite-only stakeholder reveal at EY global headquarters, London Bridge. |
| Global Distribution | January 2027 onwards | Digital release and physical distribution for industry professionals. |
Front-Office Bridging and Commercial Realities
Organizations interested in securing partnership status for the 2027 edition are directed to contact the Sport Industry Group team directly to review available tiers of involvement.
