2023-11-30 16:45:55
SHEIN THE KNOW Café in Berlin – A weekend full of highlights for the label’s fans
After the fast fashion retailer SHEIN presented a POP-UP store in Berlin in March, the brand is now back in Berlin with a pop-up café. Since November 30th, you can not only enjoy delicious coffee and snacks in the SHEIN THE KNOW Café, but there are also some insights into the world of SHEIN: from competitions to workshops and live music! The SHEINTHEKNOW Café is located at Rosa-Luxemburg-Straße 11 in Berlin Mitte and is open until December 2nd, 2023. The program offers a variety of exciting activities, including T-shirt printing and jewelry making workshops. Participants also have the chance to take part in entertaining quizzes and win great prizes such as a photo shoot. Live artists such as John Riot, Simon Schmerbeck and Yang Ge will provide musical entertainment and will create an exciting atmosphere with their performances. A varied range of activities and top-class artists promises guests an unforgettable experience. Queues will likely form again and there will be a wait to get in.
Presse Opening des SHEIN THE KNOW Café in Berlin Mitte
SHEIN THE KNOW: Strategy of a global player
SHEIN is often criticized as a fast fashion label and wants to improve its image. The SHEIN THE KNOW Café is intended to provide insights into the company’s strategies. Topics ranging from responding to trends to avoiding production surpluses are discussed. At the press event on November 29th. In 2023, Shein’s Director of Europe, Cui He, was present as a guest of honor. As a female leader, she enriched the event with insights into the company’s brand strategy and sustainability goals.
Guests had the opportunity to test the latest innovative feature of the Shein app: taking photos of items. This process redirects the user directly to the corresponding article in the app.
The SHEIN X Program: Designer Empowerment
Since launching the SHEIN X Designer Support Program in 2021, the company has supported over 3,000 designers from 20 countries. The term designer is very broad here and a degree or training is not absolutely necessary. SHEIN Both sides benefit from the collaboration. This initiative brings design dreams from the sketchbook to the catwalk. Some of the designers will also be present in the cafe!
@fashionstreet_berlin SHEIN POP-UP Café! Don‘t miss it🏃🏻♀️🏃🏻 Tolle Gewinnspiele & Workshops vor Ort 💞🛍️💅🏼💝🎟️ ⏰SHEINTHEKNOW Café Berlin Rosa-Luxemburg-Straße 11 10178 Berlin Open: 30.11. 12-20h 01.12. 12-20h 02.12. 12-22h #shein #cafe #berlin #fashion #christmas #fy #viral #fyp #fashion
♬ Da Girls (Girls Mix) [feat. Lola Brooke & Lady London] – Ciara & Lola Brooke & Lady London
About SHEIN
SHEIN is the largest fast fashion group for fashion and lifestyle. The company aims to make fashion accessible to everyone. For example, there is also a cooperation with Forever 21. The Chinese fast fashion group Shein is currently planning to go public. According to Economy Week, the value is estimated at $90 billion.
SHEINTHEKNOW Café Berlin
Rosa-Luxemburg-Straße 11
10178 Berlin
Open:
30.11. 12-20h
01.12. 12-20h
02.12. 12-22h
Author and photos Senem
1701488353
#SHEIN #Café #Berlin #Mode #Shopping #Designer #Trends