Shopaholics: A New Fashion Reality Show on TV Prima

Led by guide Roman Buťa and singer Heidi Janků, four women compete weekly with a ten-thousand-koruna budget to master fast styling, high-pressure shopping, and studio critiques.

The Bottom Line

• The Core Format: Four female contestants receive a 90-minute shopping window and a strict 10,000 CZK budget to build a complete outfit based on a daily prompt.
• The Finale Dynamic: Daily peer scoring from Monday to Thursday culminates in a Friday studio showdown featuring a VIP celebrity jury.

Decoding the DNA of a Prime-Time Makeover Format

If the mechanics of Shopaholičky feel entirely familiar to European television audiences, that is because the production relies on a time-tested structural blueprint. Much like the culinary endurance test Prostřeno!, where amateur cooks open their homes and score each other’s hospitality day by day, this new fashion competition trades kitchen counters for clothing racks. The rules are stripped down to absolute simplicity: four women, one shared styling theme, ninety minutes of frantic retail navigation, and a fixed budget of ten thousand crowns.

Here is the kicker: the clothes are only half the battle. Monday through Thursday, viewers watch individual contestants map out their strategy, battle mall logistics, and present their final looks in the studio. But the real friction happens behind the scenes. Between the outfit reveals, the production captures sharp commentary, tactical scoring, and inevitable rivalries that test whether these contestants can maintain their composure under pressure.

The Friday Night Verdict and the Celebrity Factor

While the weekday episodes rely heavily on peer evaluation—with contestants scoring one another daily to track cumulative standings—the culmination of the week shifts power entirely. Friday’s grand finale introduces a VIP jury panel tasked with evaluating the remaining looks without a filter.

Hosted alongside television personality Roman Buťa, singer Heidi Janků helps steer a format that leans into authentic personality as much as aesthetic execution. Contestants must bring not only their preferred companion for moral support but also a clear perspective on personal style. Winning the title of the week’s top shopaholic and taking home the financial prize requires surviving both the peer review and the sharp eye of the celebrity guest judges.

Production Scale and Streaming Integration

The rollout strategy for Shopaholičky highlights how domestic networks balance digital-first distribution with traditional broadcast schedules. By launching a five-episode block every Monday on the prima+ streaming platform, TV Prima caters directly to binge-watching habits while maintaining a steady daily presence on the Prima SHOW cable and satellite channel.

Production and Broadcast Overview: Shopaholičky

Parameter	Detail
Launch Date	July 27, 2026
Primary Platforms	prima+ (Streaming) & Prima SHOW (Linear TV)
Key Personnel	Roman Buťa, Heidi Janků
Contestant Parameters	4 women per week, 90-minute limit, 10,000 CZK budget

What do you think of everyday fashion challenges compared to cooking shows? Jump into the comments below and share your take.