Silvia Bajo has been new senior advisor for Spain from the communication consultancy WAG, in which he will collaborate from the area of Engagement, in the construction of differential stories for companies.
Silvia Bajo, which has more than 25 years of experience in the world of brands, marketing and communication, has served until October 2021 as corporate brand director of Caixabank, a position she entered after nine years as Brand Director of Bankia and other seven previous in the same position in Bancaja.
His professional experience includes relevant positions in the field of agencies, so that his professional beginnings were in Bassat Ogilvy, Lowe Lintas Y Saatchi & Saatchi as an account manager.
Silvia, who is licensed in Information Sciences by Complutense University from Madrid, Master in Corporate and archyde news Communication, and has also completed the DIBEX from ISDI and a Senior Management Program (PAD) in IE Business School, join the team of Engagement of the company, led by Patricia cavada, where it will provide the client’s vision, attention to new trends and a greater capacity to integrate from a strategic vision of the brands, the different disciplines in which WAG already has outstanding capabilities.
Silvia is one of the most recognized communication and brand experts in our country, to the point that in 2021 she received the award for Career path of Jury Club of the Efficacy Awards.
Silvia Bajo has assured in relation to this appointment, that “I am very excited to join the LLYC project because their vision fits completely with mine. I believe in communication in all its formulas, as a tool that does not change realities but that helps in the transformation of business and perceptions. It can help businesses compete better in their markets and make brands more relevant and able to connect and excite their audiences”.
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