Meta continues to make major changes to its social networks to stand up to TikTok and its immensely successful short videos. It is now possible to publish Reels simultaneously on Instagram and Facebook.
Whereas Facebook is going through a rough patch – the platform lost half a million users in the last three months of 2021, while the average age of the remaining Internet users is gradually increasing – the Meta group is looking by all means to boost its social networks. According to a recent study published by Pew Research, 16% of American teenagers regularly use TikTok, compared to 10% for Instagram and only 2% for Facebook. To face its main competitor – which is enjoying almost insolent success with nearly a billion users worldwide – the firm has decided to bet everything on Reels. She thus has transformed all Instagram videos in this format and increased their maximum duration. She tried to go even further by launching a new interface in the test phase that displays photos and videos in full screen, like the Chinese application, attracting the ire of users.
On the side of Facebook, the social network has also modified its interfaceincluding a “a discovery engine that allows you to find and follow new content and creators through recommendations”. This interface uses the principle of the For you thread present at TikTok. And the platform does not intend to stop there!
Meta: strengthening interactions between Facebook and Instagram
To strengthen its attractiveness, Meta has decided to widen the gateways between Facebook and Instagram. That’s why users will soon be able to post Reels from Instagram to Facebook with a simple button, as reported. Engadget. With this function, Meta gives content creators and “influencers” even more of a foothold, offering them a new way to increase their audience – and therefore to have their content monetized on both platforms at the same time.
At the same time, the firm has deployed new functions. On Facebook, it is now possible to create Reels from Stories that have already been shared. Remix options – previously introduced on Instagram, have also been introduced. For example, you can show your own video right after the original Reel you are editing. Instagram and Facebook have also seen the addition of the “Add Yours” sticker in Stories and Reels. It allows users to create a new story from other content with a single click. In short, everything is done so that people can create Reels effortlessly. Meta indicated that these functions are currently being rolled out worldwide. They should arrive shortly.